About Company
Zenith Bank Plc is a leading Nigerian financial institution, established in May 1990, and commenced operations in July 1990 as a commercial bank. With over three decades of unparalleled commitment to customer satisfaction and innovation, Zenith Bank has grown to become one of the largest and most profitable banks in Nigeria, renowned for its strong corporate governance, robust risk management, and cutting-edge technological infrastructure. We offer a comprehensive range of financial services, including corporate banking, retail banking, treasury, and wealth management, serving individuals, small businesses, and large corporations across Nigeria and internationally. Our mission is to continue to be a leading financial services provider, fostering growth and delivering exceptional value to all stakeholders through innovative solutions and a dedicated workforce. We are an equal opportunity employer committed to creating a diverse and inclusive work environment.
Job Description
Are you a dynamic and results-driven marketing professional looking to make a significant impact in the banking sector? Zenith Bank Plc is seeking a highly motivated Marketing Executive to join our vibrant team in Karimo, Abuja. This pivotal role involves driving market penetration, enhancing brand visibility, and contributing directly to our customer acquisition and retention strategies within the Karimo and broader Abuja market. You will be instrumental in developing and executing innovative marketing campaigns that resonate with our diverse customer base, promoting our extensive range of banking products and services, including retail, corporate, and digital banking solutions.
As a Marketing Executive, you will be at the forefront of identifying new market opportunities, conducting thorough market research to understand customer needs and competitive landscapes, and translating these insights into actionable marketing plans. Your responsibilities will extend to building and nurturing strong relationships with key clients, community leaders, and stakeholders, positioning Zenith Bank as the preferred financial partner. This role demands a creative thinker with strong analytical skills, capable of managing multiple projects simultaneously while maintaining a keen eye on ROI. You will collaborate closely with various internal departments, including sales, product development, and customer service, to ensure a cohesive and integrated approach to market engagement. If you are passionate about driving growth, fostering customer loyalty, and thrive in a fast-paced, challenging environment, we invite you to join Zenith Bank and contribute to our legacy of excellence.
Zenith Bank prides itself on empowering its employees with opportunities for professional growth and career advancement. We believe in nurturing talent and providing the tools and resources necessary for our team members to excel. This role offers an exciting opportunity to work with a market leader, contribute to strategic initiatives, and develop a deep understanding of the financial services industry. We encourage applications from individuals who are eager to embrace new challenges and contribute to a forward-thinking organization.
Key Responsibilities
- Develop and implement comprehensive marketing strategies and campaigns to promote Zenith Bank’s products and services.
- Conduct market research to identify customer needs, market trends, and competitive activities, providing actionable insights.
- Build and maintain strong relationships with existing and prospective clients, community organizations, and key stakeholders.
- Collaborate with the sales team to set and achieve sales targets and business development goals.
- Organize and participate in promotional events, workshops, and community outreach programs to enhance brand visibility.
- Manage and optimize digital marketing efforts, including social media, email marketing, and online advertising campaigns.
- Prepare detailed reports on marketing campaign performance, market intelligence, and ROI analysis.
- Ensure all marketing activities comply with banking regulations and internal policies.
- Contribute to the development of new product offerings by providing market feedback and customer insights.
- Train and support branch staff on new marketing initiatives and product knowledge.
Required Skills
- Proven experience in marketing, preferably within the banking or financial services sector.
- Excellent communication, negotiation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Proficiency in digital marketing tools and strategies.
- Ability to work independently and as part of a team.
- Results-oriented with a strong drive to meet and exceed targets.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Professional certification in marketing (e.g., CIM, NIMN).
- Master’s degree or MBA.
- Familiarity with the Karimo, Abuja market and local business landscape.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance plan.
- Pension scheme and other retirement benefits.
- Opportunities for professional development and career advancement.
- Access to continuous learning and training programs.
- Supportive and collaborative work environment.
- Employee wellness programs.
How to Apply
To apply for the Zenith Bank Marketing Executive position, please click on the application link below. You will be redirected to Zenith Bank’s official career portal where you can submit your detailed resume and cover letter. Ensure your application highlights your relevant experience and qualifications for this role. We encourage early applications as we review submissions on a rolling basis.