About Company
Vodacom Congo is a leading telecommunications company in the Democratic Republic of Congo, committed to connecting people and businesses across the nation. With a vast network and innovative services, we empower communities and drive digital transformation. Our mission is to build a better future through technology, offering reliable mobile communication, data services, and value-added solutions. We are a dynamic and forward-thinking organization that believes in nurturing talent and fostering an environment of creativity and growth. Join our team in Kananga and be part of a company that is shaping the digital landscape of the DRC.
Job Description
We are seeking a highly motivated and creative Web Designer with a specialized focus on landing page setup and optimization to join our marketing team in Kananga. In this pivotal role, you will be responsible for designing, developing, and optimizing high-converting landing pages that capture leads, drive sales, and support various marketing campaigns for Vodacom Congo. You will translate marketing objectives into compelling visual and interactive experiences, ensuring brand consistency, user-friendliness, and mobile responsiveness across all platforms. This position demands a keen eye for detail, a strong understanding of UI/UX principles, and the ability to work collaboratively to achieve ambitious conversion goals. If you are passionate about digital marketing, possess excellent design and front-end development skills, and thrive in a fast-paced environment, we encourage you to apply. Your work will directly impact our customer acquisition and engagement strategies, making this a critical role in our continued success.
Key Responsibilities
- Design and develop engaging, high-converting landing pages for various marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.
- Implement and optimize landing pages using content management systems (CMS) or specialized landing page builders, focusing on user experience and conversion rate optimization (CRO).
- Collaborate with the marketing and content teams to ensure messaging, visuals, and calls-to-action are compelling and aligned with target audience needs.
- Conduct A/B testing on landing page elements (headlines, CTAs, images, forms) to continuously improve performance and identify best practices.
- Ensure all landing pages are fully responsive, accessible, and optimized for fast loading times across different devices and browsers.
- Utilize analytics tools to monitor landing page performance, analyze user behavior, and provide data-driven recommendations for improvements.
- Stay updated with the latest web design trends, UI/UX best practices, and digital marketing technologies.
Required Skills
- Proficiency in HTML, CSS, and basic JavaScript.
- Demonstrated experience with responsive web design principles.
- Strong understanding of UI/UX best practices for conversion-focused design.
- Expertise in graphic design tools (e.g., Adobe Photoshop, Illustrator, Figma, Sketch).
- Experience with major CMS platforms (e.g., WordPress) or dedicated landing page builders (e.g., Leadpages, Unbounce).
- Portfolio showcasing successful landing page designs and implementations.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Bachelor's degree in Web Design, Graphic Design, Digital Marketing, Computer Science, or a related field.
- Familiarity with SEO principles and how they apply to landing page optimization.
- Experience with A/B testing tools and methodologies.
- Understanding of marketing automation and CRM integration.
- Ability to work in a fast-paced, agile environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Generous paid time off and public holidays.
- Company-provided communication allowance.
- Opportunities for professional development and training.
- Vibrant and inclusive company culture.
- Transport allowance.
How to Apply
Interested candidates are invited to click on the application link below to visit our careers page. Please navigate to the relevant job opening (Web Designer – Landing Page Setup) and submit your resume along with a cover letter highlighting your experience and a link to your online portfolio. Ensure your application clearly demonstrates your expertise in creating high-converting landing pages.