About Company
Union Bank is one of Nigeria’s oldest and most respected financial institutions, with a rich heritage of over 100 years. Committed to building a simpler, smarter bank, we consistently innovate to deliver exceptional banking experiences to our diverse clientele. Our vision is to be Nigeria’s most reliable and trusted financial partner, driving sustainable growth for individuals, businesses, and communities. We pride ourselves on a culture of integrity, excellence, and customer-centricity, fostering an environment where talent thrives and contributions are valued. Joining Union Bank means becoming part of a legacy of impact and a future of innovation, where you can contribute to shaping the future of financial services in Nigeria.
Job Description
Are you a dynamic and results-driven marketing professional ready to make an immediate impact? Union Bank is urgently seeking a highly motivated Marketing Executive to join our vibrant team in Ikot Nyong, Calabar. This is an exceptional opportunity for a talented individual to play a pivotal role in strengthening our brand presence, expanding our customer base, and driving product adoption within the bustling Calabar region. As a Marketing Executive, you will be at the forefront of our local market engagement efforts, translating strategic objectives into impactful campaigns and direct outreach initiatives. You will be responsible for identifying market opportunities, understanding customer needs, and developing creative solutions that resonate with our target audience. We are looking for someone who is not just good at marketing but is passionate about the financial sector and committed to Union Bank’s mission of providing accessible and reliable financial services to all Nigerians. This role demands a proactive approach, strong communication skills, and the ability to work collaboratively to achieve ambitious goals. If you’re eager to hit the ground running, thrive in a fast-paced environment, and are ready to contribute significantly to a leading financial institution, we want to hear from you now. Your expertise will be crucial in expanding our reach, deepening customer relationships, and contributing to the overall success of Union Bank in the dynamic Calabar market. This role offers significant exposure and the chance to shape local market strategies, making a tangible difference to both our business and the communities we serve. Join us and be a part of our exciting journey to redefine banking and empower financial growth.
Key Responsibilities
- Develop and implement innovative marketing strategies to increase brand awareness and customer acquisition in the Calabar region.
- Identify key market segments and customer needs, tailoring marketing messages and product offerings accordingly.
- Plan and execute local marketing campaigns, events, and promotional activities, ensuring alignment with overall brand guidelines.
- Build and maintain strong relationships with local businesses, community leaders, and potential clients.
- Conduct market research and competitive analysis to identify trends and opportunities for growth.
- Prepare regular reports on marketing campaign performance, market insights, and customer feedback.
- Collaborate with sales teams to ensure marketing efforts support sales objectives and drive revenue generation.
- Manage marketing budgets for local initiatives efficiently and effectively.
Required Skills
- Proven experience in marketing, preferably within the financial services sector.
- Strong understanding of local market dynamics in Calabar and surrounding areas.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to develop and execute successful marketing campaigns.
- Proficiency in marketing software and CRM tools.
- Results-oriented with a strong ability to meet and exceed targets.
- Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master's degree or professional certification in Marketing (e.g., CIM).
- Existing network of contacts within the Calabar business community.
- Experience with digital marketing strategies and social media engagement.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and career advancement.
- A supportive and collaborative work environment.
- Access to cutting-edge tools and resources.
- Employee discount on bank products and services.
How to Apply
To seize this exciting opportunity and become a key part of the Union Bank family, please click on the application link below. Navigate to our careers page and search for ‘Marketing Executive’ to submit your detailed resume and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this role. We are hiring immediately, so don’t delay!