About Company
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 149,000 employees and generated sales of €60.1 billion in 2022. Our portfolio includes iconic global brands like Dove, Knorr, Lipton, Hellmann’s, Ben & Jerry’s, TRESemmé, and many more, deeply embedded in the lives of consumers around the globe. At Unilever, we believe in doing well by doing good – fostering sustainable living and making a positive impact on the planet and society. Our commitment to innovation, diversity, and talent development makes us a dynamic and rewarding place to build a career. Join a company where your work contributes to brands that touch lives daily, driving both commercial success and societal benefit.
Job Description
Are you a visionary marketing leader with a passion for building beloved brands and driving market share? Unilever is seeking an experienced and dynamic Brand Manager to join our team in Little Havana, Miami. This pivotal role involves shaping the future of one of our celebrated brands, overseeing its entire lifecycle from strategic planning to execution in the marketplace. As a Brand Manager, you will be the chief advocate for your brand, responsible for developing and implementing marketing strategies that resonate with our diverse consumer base in Miami and beyond. This includes conducting in-depth market analysis, identifying emerging trends, and translating consumer insights into actionable brand initiatives. You will lead cross-functional teams, collaborating closely with R&D, Sales, Supply Chain, and Finance to ensure seamless product development, launch, and sustained growth. Your day-to-day will involve crafting compelling marketing campaigns, managing brand budgets, analyzing performance metrics, and adapting strategies to optimize ROI. We are looking for an individual who can not only manage existing brand equity but also innovate and expand its presence, delivering sustained commercial success while upholding Unilever’s core values of sustainability and social responsibility. If you thrive in a fast-paced, collaborative environment and are eager to make a significant impact on a global brand, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive marketing strategies and campaigns for an assigned brand.
- Conduct thorough market research and consumer insights analysis to identify opportunities and challenges.
- Oversee the full product lifecycle, from concept and development to launch and post-launch performance review.
- Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Finance, Advertising Agencies) to ensure cohesive brand execution.
- Manage brand budgets, forecasts, and P&L statements, ensuring efficient resource allocation and strong financial performance.
- Monitor brand performance, market trends, and competitive landscape, adjusting strategies as needed.
- Develop compelling brand messaging and creative briefs, guiding agencies in the creation of impactful advertising and promotional materials.
- Identify and leverage new communication channels and digital marketing opportunities to reach target consumers.
- Champion the brand internally and externally, fostering strong relationships with stakeholders and partners.
- Ensure all brand activities comply with company policies, regulatory requirements, and ethical guidelines.
Required Skills
- 5+ years of progressive brand management experience in FMCG/CPG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and influence stakeholders.
- Proficiency in budget management and P&L responsibility.
- Experience with digital marketing, social media, and e-commerce platforms.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master’s degree (MBA) with a focus on Marketing.
- Experience working with global brands and diverse consumer segments.
- Bilingual proficiency (English/Spanish) highly valued given the local demographic.
- Previous experience with sustainability initiatives or purpose-driven marketing.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Generous paid time off (vacation, sick leave, holidays).
- Parental leave and family support programs.
- Opportunities for professional development, training, and career advancement.
- Employee assistance programs and wellness initiatives.
- Product discounts on Unilever brands.
- Dynamic and inclusive work environment.
How to Apply
To apply for this exciting opportunity, please click on the application link below. You will be redirected to Unilever’s official careers page where you can submit your resume and cover letter. Ensure your application highlights your relevant brand management experience and passion for consumer brands. We look forward to reviewing your qualifications and learning how you can contribute to our team.