About Company
Mando is a leading digital agency based in Liverpool, renowned for crafting innovative digital experiences that drive measurable results. With a passion for cutting-edge technology and a client-centric approach, we empower businesses across diverse sectors to thrive in the digital landscape. We pride ourselves on a collaborative culture, fostering creativity, continuous learning, and a supportive environment where every team member’s contribution is valued. We believe in pushing boundaries, challenging the status quo, and delivering excellence in everything we do. Join a team dedicated to making a tangible impact on our clients’ success, where your expertise will be recognized and your growth encouraged.
Job Description
Are you a visionary Social Media Strategist with a passion for digital storytelling and a proven track record of creating impactful online conversations? Mando is seeking a talented and experienced **Social Media Strategist** to join our dynamic team in a fully remote capacity. This is an exciting opportunity to shape and execute social media strategies for a diverse portfolio of clients, working from the comfort of your home base, while being an integral part of a vibrant, Liverpool-centric agency culture.
In this pivotal role, you will be instrumental in developing comprehensive social media strategies that align with our clients’ business objectives and brand identities. You will dive deep into audience insights, emerging trends, and platform nuances to craft engaging content strategies, campaign plans, and community management approaches. Your expertise will not only drive brand awareness and engagement but also generate measurable leads and conversions. We’re looking for someone who lives and breathes social media, stays ahead of algorithm changes, and possesses a keen understanding of how different platforms can be leveraged for specific outcomes. You’ll be a strategic thinker, a creative problem-solver, and an excellent communicator, capable of translating complex ideas into actionable plans. While the role is remote, you’ll be an integral part of our team, collaborating closely with account managers, content creators, and design specialists to deliver integrated digital solutions. Join Mando and help us redefine what’s possible in the ever-evolving world of social media, making a significant impact from day one.
Key Responsibilities
- Develop and execute innovative, data-driven social media strategies for multiple clients, aligning with overall marketing objectives and brand guidelines.
- Conduct in-depth audience research, competitive analysis, and trend forecasting to identify new opportunities and optimize existing strategies across all major platforms.
- Oversee content planning, creation, and scheduling across various social media platforms (e.g., Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube), ensuring brand consistency and engagement.
- Manage and monitor social media communities, actively engaging with followers, responding to inquiries, and fostering positive brand sentiment and loyalty.
- Plan, implement, and optimize paid social media campaigns to maximize reach, engagement, conversion rates, and ROI, adhering to budget constraints.
- Analyze social media performance using advanced analytics tools, providing regular, comprehensive reports and actionable insights to clients and internal teams.
- Stay abreast of the latest social media trends, tools, algorithm updates, and best practices, integrating new learnings and innovative approaches into ongoing strategies.
- Collaborate effectively with content creators, designers, account managers, and other marketing specialists to ensure cohesive and integrated digital campaign execution.
- Provide expert guidance and recommendations to clients on social media presence, brand voice, content pillars, and proactive crisis management strategies.
- Identify and cultivate relationships with relevant influencers and key opinion leaders to amplify client messages and extend reach.
Required Skills
- Proven experience as a Social Media Strategist or similar role (minimum 4 years).
- Exceptional understanding of all major social media platforms, their algorithms, and best practices.
- Demonstrable experience in developing and executing successful social media campaigns (organic and paid).
- Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, native platform insights).
- Strong content creation skills, including compelling copywriting, visual storytelling, and understanding of multimedia formats.
- Excellent analytical skills with the ability to interpret data, generate insights, and translate them into actionable strategies.
- Outstanding communication, presentation, and interpersonal skills for client and internal team collaboration.
- Ability to work independently, manage multiple projects, and prioritize tasks effectively in a fast-paced, remote environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Certifications in social media marketing (e.g., Meta Blueprint, Google Ads Social).
- Experience working within a digital agency or managing social media for multiple diverse brands concurrently.
- Knowledge of SEO principles and how they integrate with a holistic social media strategy.
- Familiarity with project management tools (e.g., Asana, Trello) for streamlined workflow.
Perks & Benefits
- Competitive salary package with regular performance reviews.
- Fully remote work environment, offering unparalleled flexibility and work-life balance.
- Generous annual leave allowance to recharge and relax.
- Company pension scheme to secure your future.
- Extensive opportunities for continuous professional development, training, and certifications.
- Access to cutting-edge social media tools and industry-leading resources.
- Collaborative, supportive, and innovative team culture.
- Regular virtual team social events to maintain connection and camaraderie.
How to Apply
If you are a proactive and creative Social Media Strategist ready to make a significant impact from a remote setting, we encourage you to apply! Please click on the application link below to submit your resume and a compelling cover letter detailing your relevant experience, outlining your strategic approach, and explaining why you are the ideal candidate for this remote role at Mando. We look forward to reviewing your application!