About Company
Jumia is a leading pan-African e-commerce platform, revolutionizing the way consumers and businesses connect across the continent. Operating in 11 countries, we are committed to leveraging technology to improve everyday life in Africa, offering a vast array of products and services, from electronics and fashion to food delivery and payment solutions. Our dynamic environment thrives on innovation, customer focus, and a passion for making a significant impact on the continent’s digital landscape. We foster a culture of learning, collaboration, and continuous growth, empowering our employees to drive change and achieve their full potential. Join us in shaping the future of e-commerce in Africa and be part of a team that is building a digital Africa.
Job Description
Are you a visionary social media expert with a passion for driving content innovation and measurable growth through strategic influencer partnerships? Jumia Nigeria, Africa’s leading e-commerce platform, is actively seeking a highly skilled and results-driven Social Media Influencer Manager to join our innovative remote team. This pivotal role offers a unique opportunity to significantly amplify Jumia’s brand visibility, foster community engagement, and expand our customer base across Nigeria by meticulously identifying, cultivating, and managing relationships with a diverse range of social media influencers.
As our Social Media Influencer Manager, you will be at the forefront of crafting and executing cutting-edge influencer marketing strategies designed to resonate deeply with our target demographics. Your responsibilities will span the entire campaign lifecycle, from initial concept development and influencer selection to contract negotiation, creative brief development, content oversight, and rigorous performance analysis. We are looking for someone who can not only identify emerging trends but also translate them into actionable strategies that yield tangible results in terms of content reach, engagement rates, and ultimately, conversions.
This is more than just a management role; it’s a chance to be a strategic partner in shaping Jumia’s digital narrative and influencing millions of consumers through authentic, high-impact collaborations. You will work cross-functionally with our marketing, content, and product teams to ensure seamless campaign execution and alignment with broader business objectives. If you possess an entrepreneurial spirit, a deep understanding of the Nigerian digital landscape, exceptional communication skills, and a proven track record in scaling online communities, we invite you to contribute your expertise to Africa’s vibrant e-commerce revolution. Join Jumia and help us connect Africa to the world, one compelling story at a time.
Key Responsibilities
- Develop and execute comprehensive influencer marketing strategies aligned with Jumia's overall marketing goals and brand guidelines.
- Identify, vet, and onboard relevant social media influencers (micro, macro, celebrity) across various platforms (Instagram, TikTok, YouTube, Twitter, Facebook, etc.) who resonate with our target audience and product categories.
- Negotiate contracts, terms, and compensation with influencers, ensuring favorable agreements for Jumia while adhering to budget constraints.
- Collaborate closely with internal marketing, content, and product teams to craft compelling creative briefs for influencers, outlining campaign objectives, messaging, and content requirements.
- Oversee the entire content creation process by influencers, providing creative direction, constructive feedback, and ensuring brand consistency and high-quality deliverables.
- Monitor, track, and rigorously analyze influencer campaign performance using key metrics such as reach, engagement, conversions, and ROI, generating detailed reports and actionable insights.
- Stay abreast of the latest social media trends, influencer marketing best practices, emerging platforms, and the competitive landscape to continuously refine strategies and maintain a cutting-edge approach.
- Cultivate strong, long-term relationships with influencers, acting as their primary point of contact and ensuring a positive, collaborative, and rewarding partnership experience.
- Manage budgets effectively for all influencer campaigns, ensuring optimal allocation of resources to maximize impact and achieve strategic objectives.
- Proactively identify opportunities for content repurposing, amplification, and cross-promotion across Jumia's owned channels to extend campaign longevity and reach.
- Train and educate influencers on Jumia's brand values, key product benefits, promotional guidelines, and compliance requirements to ensure authentic and responsible content creation.
Required Skills
- Minimum of 4 years of progressive experience in influencer marketing, social media management, or content growth roles, preferably within the e-commerce sector or a fast-paced digital environment.
- Demonstrable expertise in identifying, vetting, negotiating with, and successfully managing a diverse portfolio of social media influencers across various tiers.
- Profound understanding of various social media platforms, their unique algorithms, audience demographics, and best practices for content optimization and engagement.
- Exceptional written and verbal communication, negotiation, and interpersonal skills, with the ability to build rapport and influence effectively.
- Proficiency in leveraging analytics tools for tracking social media and influencer campaign performance (e.g., Google Analytics, social media native insights, third-party platforms).
- Creative mindset with a keen eye for compelling visual and textual content, and the ability to provide effective creative direction.
- Proven ability to work independently in a remote setting, manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
- Deep knowledge of the Nigerian social media landscape, local influencer ecosystem, and cultural nuances relevant to marketing strategies.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
- Experience with dedicated influencer marketing platforms or CRM tools for influencer relationship management.
- Proven ability to drive measurable content growth, engagement metrics, and conversion rates through influencer initiatives.
- Familiarity with basic SEO principles and how they intersect with content optimization for digital platforms.
- Experience working in a multinational or pan-African company, understanding diverse market dynamics.
Perks & Benefits
- Competitive salary package commensurate with experience and impact.
- The flexibility and autonomy of a fully remote work model.
- Comprehensive health and wellness benefits to support your well-being.
- Significant professional development and career growth opportunities within a leading e-commerce giant.
- Exclusive employee discounts on Jumia products and services.
- A dynamic, innovative, and collaborative work environment where your ideas are valued.
- Invaluable exposure to and impact on the rapidly growing e-commerce industry in Africa.
- Generous paid time off and public holidays to ensure a healthy work-life balance.
How to Apply
Ready to make an indelible impact on Africa’s digital landscape? We invite qualified candidates who meet the criteria for this exciting remote opportunity to submit their applications by clicking on the link below. Please ensure your resume is comprehensive and highlights your specific experience in influencer management, content growth strategies, and a proven track record of achieving measurable results. We eagerly look forward to reviewing your application and exploring how your unique expertise and passion can contribute to Jumia’s continued success and expansion.