About Company
The Register Citizen has proudly served the greater Torrington area for over a century, delivering essential local news, insightful commentary, and community-focused content. As a vital part of the fabric of Northwestern Connecticut, we are committed to informing, engaging, and empowering our readers through high-quality journalism across various platforms. In an ever-evolving media landscape, we embrace digital innovation to reach our audience wherever they are. We are not just a newspaper; we are a multimedia organization dedicated to upholding journalistic integrity and fostering community dialogue. Joining our team means contributing to a legacy of local news while actively shaping its digital future. We believe in supporting our employees with a collaborative environment where creativity and new ideas are encouraged to thrive.
Job Description
Are you a social media wizard with a passion for local news and digital storytelling? The Register Citizen is seeking a dynamic and creative Social Media Executive to elevate our online presence and deepen our engagement with the Torrington community. In this crucial role, you will be at the forefront of our digital marketing efforts, responsible for developing and executing compelling social media strategies that drive readership, foster interaction, and enhance our brand’s voice across platforms like Facebook, Twitter, Instagram, and LinkedIn. You will craft engaging content, manage daily postings, monitor trends, and analyze performance to continuously optimize our outreach. This isn’t just about sharing links; it’s about building a vibrant online community, sparking conversations around local issues, and bringing our unique journalistic content to life for a diverse audience. We’re looking for someone who understands the nuances of each platform, can tell a story in 280 characters or a minute-long video, and is adept at turning data into actionable insights. This position offers a unique opportunity to blend your social media expertise with a mission-driven organization, directly impacting how our community connects with vital local information.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with The Register Citizen’s editorial and business objectives.
- Create, curate, and manage engaging content (text, image, video) for daily posts across multiple social media channels, ensuring brand consistency and tone of voice.
- Monitor social media channels for trending topics, community feedback, and competitor activities, responding to comments and messages in a timely and professional manner.
- Analyze social media performance data using analytics tools, preparing regular reports on key metrics (reach, engagement, traffic, conversions) and recommending data-driven optimizations.
- Collaborate closely with editorial, marketing, and sales teams to promote key stories, special features, events, and advertising campaigns.
- Stay informed of the latest social media trends, tools, and best practices, proactively identifying new opportunities for growth and innovation.
- Manage social media advertising campaigns, including budget allocation, audience targeting, and performance tracking, to maximize ROI.
Required Skills
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 2+ years of proven experience managing social media for a brand or organization, preferably in media or publishing.
- Demonstrable expertise with major social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok) and their respective best practices.
- Strong understanding of social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics).
- Excellent written and verbal communication skills with a keen eye for detail and compelling storytelling.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) for basic graphic design and video editing.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.
Preferred Qualifications
- Experience with social media management platforms (e.g., Hootsuite, Sprout Social).
- Familiarity with local news operations and the Torrington community.
- Basic knowledge of SEO principles as they relate to social media content.
Perks & Benefits
- Competitive salary and comprehensive health, dental, and vision insurance.
- Paid time off, including vacation, sick leave, and company holidays.
- 401(k) retirement plan with company matching.
- Opportunities for professional development and growth within a dynamic media organization.
- A supportive and collaborative work environment focused on community impact.
- Employee assistance program and other wellness initiatives.
How to Apply
If you are a creative and results-driven social media professional eager to make an impact with local news, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.