About Company
Target Corporation is a leading American retail corporation headquartered in Minneapolis, Minnesota. Founded in 1902, Target has grown to become one of the largest general merchandise retailers in the United States, known for its distinctive brand, stylish yet affordable products, and unwavering commitment to guest satisfaction. With a vast network of stores nationwide and a robust, continually evolving e-commerce platform, Target is dedicated to making everyday essentials and unique finds accessible to millions of guests. Our vibrant culture thrives on innovation, collaboration, and a deep understanding of our diverse customer base. We are constantly enhancing our digital experiences to create seamless, engaging shopping journeys, fostering a workplace where creativity is celebrated, diverse perspectives drive our success, and team members are empowered to make a difference. Joining Target means becoming part of a team that impacts communities, embraces future-forward retail, and genuinely cares about both its team members and guests. We believe in providing an inclusive environment where everyone can thrive and contribute to our mission of ‘Expect More. Pay Less.’
Job Description
Are you a wordsmith with a keen eye for aesthetics and a passion for e-commerce? Target Corporation is seeking an innovative and results-driven Shopify Content Creator to join our dynamic digital marketing team in Minnesota. In this pivotal role, you will be instrumental in shaping the online presence of our brand on our Shopify-powered platforms, ensuring a captivating and consistent brand voice across all digital touchpoints. You will be responsible for conceptualizing, writing, and optimizing high-quality product descriptions, engaging blog posts, compelling marketing copy for various campaigns, and visually appealing web content that not only drives traffic but also enhances user experience and ultimately boosts sales. This role demands a blend of creativity, strategic thinking, and technical proficiency, as you will directly contribute to how millions of guests discover and interact with Target’s diverse product offerings. Your expertise will bridge the gap between creative vision and technical execution, making products irresistible and information easily digestible. You will delve into analytics to understand content performance, iterate on strategies, and collaborate closely with product teams, marketing specialists, and designers to ensure a cohesive brand message across all platforms. This is an exciting opportunity to leverage your creative talents within a nationally recognized brand, contributing directly to our digital growth strategy and making a tangible impact on our e-commerce success. We are looking for someone who understands the nuances of retail merchandising, possesses strong SEO knowledge to maximize content visibility, and can transform complex ideas into clear, persuasive narratives that resonate with our diverse customer base. If you thrive in a fast-paced, collaborative environment and are eager to contribute to a brand that values innovation and guest satisfaction, we encourage you to apply. Come help us redefine the digital shopping experience and empower guests to ‘Expect More. Pay Less.’
Key Responsibilities
- Develop, write, and edit engaging content for Shopify stores, including product descriptions, category pages, blog posts, and marketing campaign copy.
- Optimize all content for SEO to improve search engine rankings and organic traffic.
- Collaborate with marketing, product, and design teams to ensure brand consistency and align content with overall business objectives.
- Manage content calendars and publishing schedules to ensure timely delivery of all digital assets.
- Conduct competitive research and stay up-to-date with e-commerce content trends, best practices, and Shopify platform updates.
- Analyze content performance metrics (traffic, conversion rates, engagement) and use insights to refine content strategy.
- Proofread and quality-check all content for accuracy, grammar, punctuation, and adherence to brand guidelines.
- Implement visual content strategies, working with designers to integrate imagery and multimedia effectively.
Required Skills
- 2+ years of experience in content creation, copywriting, or digital marketing for e-commerce platforms.
- Proficiency with Shopify CMS and its content management features.
- Strong understanding of SEO principles and how to apply them to web content.
- Exceptional writing, editing, and proofreading skills with an impeccable attention to detail.
- Demonstrated ability to craft compelling narratives and marketing copy that drives engagement and conversions.
- Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
- Experience working within a retail or large-scale consumer brand.
- Familiarity with A/B testing and conversion rate optimization (CRO) best practices.
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) to assist with visual content.
- A strong online portfolio showcasing relevant content creation work.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company matching contributions.
- Generous paid time off (PTO) and holiday schedule.
- Team member discount on most merchandise at Target stores and Target.com.
- Opportunities for professional development and career growth.
- Tuition reimbursement program.
- Access to a vibrant, inclusive company culture and employee resource groups.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please ensure your resume and any relevant portfolio links are up-to-date. We look forward to reviewing your qualifications and learning how you can contribute to Target’s digital success.