About Company
Gillig Corporation, headquartered in Hayward, California, stands as a venerable institution in American manufacturing, leading the charge in the production of heavy-duty transit buses. With a remarkable legacy stretching back to 1890, Gillig has consistently championed innovation and quality, earning a sterling reputation for the durability, safety, and operational excellence of its vehicles. We are proud to be a crucial partner for transit agencies across the United States, providing a diverse fleet that includes state-of-the-art clean-diesel, compressed natural gas (CNG), and revolutionary battery-electric models. Our unwavering commitment extends beyond engineering superior buses; it encompasses a dedication to fostering sustainable public transportation solutions that positively impact communities nationwide. At Gillig, we cultivate a vibrant workplace culture rooted in continuous improvement, environmental responsibility, and mutual respect. Join our dedicated team of professionals who are passionate about shaping the future of urban mobility and driving progress in the transportation sector.
Job Description
Gillig Corporation is actively seeking a highly skilled, results-oriented, and self-driven Remote SEO Executive for an engaging freelance contract role. This is a unique opportunity to significantly contribute to the digital footprint of a renowned American manufacturer. As a pivotal member of our marketing ecosystem, you will be instrumental in elevating our online visibility, substantially increasing organic traffic, and firmly establishing Gillig as an undisputed thought leader and innovator within the dynamic transit bus manufacturing industry. This role is ideal for an experienced SEO professional who thrives in an autonomous, remote environment and is eager to make a direct, measurable impact on the strategic growth and market presence of a well-established enterprise.
Your primary mission will be to conceive, develop, and meticulously execute comprehensive, data-driven SEO strategies that align seamlessly with our overarching business objectives. This includes conducting exhaustive keyword research to uncover high-value opportunities, performing detailed technical SEO audits to optimize website crawlability and performance, and strategically enhancing our website content – from product pages to insightful blog posts – for both search engine visibility and an exceptional user experience. You will meticulously monitor and analyze SEO performance using industry-standard tools, providing insightful reports and actionable recommendations to ensure continuous improvement and maximum organic search potential. Collaboration is key; you will work closely with our internal marketing team, offering expert guidance and staying ahead of the curve in the ever-evolving SEO landscape. We are looking for more than just an executor; we seek a strategic thinker, a problem-solver who can identify emerging trends, translate complex data into clear insights, and communicate effectively to drive consensus and action. This freelance position offers considerable flexibility, empowering you to manage your time and projects while demanding a strong commitment to delivering tangible, measurable results. If you are deeply passionate about SEO, possess a robust track record of success in driving organic growth, and are eager to make a profound impact on a leading company in the transportation sector, we warmly invite you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies aligned with business goals.
- Perform in-depth keyword research to identify high-value opportunities and inform content creation.
- Conduct technical SEO audits and implement recommendations to improve website crawlability, indexation, and performance.
- Optimize website content, including product pages, blog posts, and landing pages, for search engine visibility and user experience.
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Provide regular reports on SEO metrics, including rankings, traffic, conversions, and ROI.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Identify and pursue link-building opportunities to enhance domain authority.
- Collaborate with content creators, web developers, and marketing team members to ensure SEO best practices are integrated across all digital initiatives.
- Proactively identify areas for improvement and propose innovative SEO solutions.
Required Skills
- Proven experience as an SEO Executive or similar role (minimum 4 years).
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Expertise in technical SEO (site architecture, schema markup, Core Web Vitals, mobile optimization).
- Demonstrated experience with on-page and off-page SEO strategies.
- Excellent analytical skills and ability to interpret data into actionable insights.
- Solid understanding of content marketing and its intersection with SEO.
- Strong communication and presentation skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Experience in B2B marketing or manufacturing industry.
- Certifications in Google Analytics, Google Ads, or other relevant SEO platforms.
- Familiarity with CRM systems and marketing automation platforms.
- Basic knowledge of HTML, CSS, and JavaScript for SEO purposes.
- Experience with international SEO or multi-language websites.
Perks & Benefits
- Flexible remote work environment, offering work-life balance.
- Opportunity to make a significant impact on a respected industry leader.
- Autonomy in shaping SEO strategy and execution.
- Access to a collaborative and supportive marketing team.
- Continuous learning and professional development opportunities in a dynamic field.
- Competitive freelance compensation for a challenging and rewarding role.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter outlining their relevant experience and approach to SEO strategy. Please highlight your previous success in driving organic growth and your proficiency with key SEO tools. We look forward to reviewing your application.