About Company
Topo Designs is an outdoor brand driven by a passion for the outdoors and a commitment to quality, sustainability, and community. Based in the heart of Colorado, we craft versatile and durable products – from backpacks and apparel to accessories – designed to span from city life to mountain trails. Our philosophy is rooted in simplicity, functionality, and timeless design, encouraging people to get outside, explore, and connect with their environment. With a strong emphasis on responsible manufacturing and using thoughtfully sourced materials, Topo Designs is more than just a brand; it’s a lifestyle choice for those who value adventure, authenticity, and enduring quality. We are proud of our vibrant culture, innovative spirit, and our dedicated team who work together to bring our vision to life, both online and in physical retail spaces.
Job Description
We are seeking a highly motivated and experienced Remote Online Store Manager to lead the strategic development and day-to-day operations of Topo Designs’ e-commerce platform. This pivotal full-time role will be responsible for enhancing the online customer experience, driving sales growth, and optimizing website performance, all while working from the comfort of your remote office. As our Online Store Manager, you will be the primary steward of our digital storefront, ensuring it reflects our brand values, showcases our products effectively, and provides a seamless shopping journey for our global customer base. You will collaborate closely with marketing, product development, customer service, and fulfillment teams to implement integrated strategies that boost traffic, conversion rates, and average order value. This position requires a strategic thinker with a keen eye for detail, a deep understanding of e-commerce best practices, and the ability to thrive in a fast-paced, results-driven environment. If you are passionate about the outdoor lifestyle, possess a proven track record in managing successful online retail operations, and are eager to make a significant impact within a growing brand, we encourage you to apply. This is a unique opportunity to shape the future of our online presence and contribute directly to our continued success from anywhere.
Key Responsibilities
- Oversee the complete lifecycle of our e-commerce store, including product listing management, inventory synchronization, pricing updates, and promotional activities.
- Develop and execute comprehensive e-commerce strategies to increase online sales, customer acquisition, and retention.
- Optimize website user experience (UX) and user interface (UI) for maximum conversion rates, utilizing A/B testing and customer feedback.
- Manage and monitor website performance, identifying and troubleshooting technical issues in collaboration with IT or platform support.
- Analyze sales data, website analytics, and market trends to identify opportunities for growth and make data-driven decisions.
- Coordinate with the marketing team to align online store content with marketing campaigns, SEO strategies, and digital advertising efforts.
- Manage customer service interactions related to online orders, ensuring a high level of customer satisfaction and timely resolution of issues.
- Collaborate with the product team on new product launches, ensuring accurate and engaging product descriptions and imagery.
- Stay abreast of emerging e-commerce technologies, trends, and best practices to continually enhance our online presence.
- Develop and maintain a robust understanding of our target audience and competitive landscape.
Required Skills
- 3-5 years of proven experience in e-commerce management, online retail, or a similar role.
- Strong proficiency with e-commerce platforms, particularly Shopify Plus.
- Demonstrable experience in driving online sales and improving key e-commerce metrics (conversion rates, AOV, traffic).
- Expertise in web analytics tools (e.g., Google Analytics) for data analysis and reporting.
- Solid understanding of SEO, SEM, and digital marketing principles.
- Excellent project management, organizational, and time-management skills.
- Exceptional written and verbal communication abilities.
- Ability to work independently and collaboratively in a remote team environment.
- Strong problem-solving skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Experience in the apparel, outdoor gear, or lifestyle product industries.
- Familiarity with CRM systems and email marketing platforms.
- Knowledge of HTML/CSS for basic website adjustments.
- Experience with A/B testing and conversion rate optimization (CRO) tools.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- Generous employee discount on Topo Designs products.
- Opportunities for professional development and growth.
- A supportive and collaborative remote work culture.
- Contribution to a brand with a strong mission and commitment to quality.
How to Apply
To seize this exciting opportunity and become our Remote Online Store Manager, please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for Topo Designs. We look forward to reviewing your application!