About Company
Web Solutions, established in 1996, is a leading digital agency based in New Haven, Connecticut, specializing in cutting-edge web design, robust development, and comprehensive digital marketing strategies. We partner with businesses of all sizes, from innovative startups to established enterprises, to craft engaging online experiences and drive measurable results. Our dedicated team is passionate about leveraging advanced technology and creative thinking to help our clients achieve their online goals and exceed expectations. We foster a collaborative, innovative, and results-driven environment where talent thrives, ideas flourish, and continuous learning is paramount. Join us in our mission to deliver exceptional digital solutions.
Job Description
Are you an email marketing maestro with a passion for crafting compelling campaigns that not only engage but also convert? Web Solutions, a leading digital agency based in New Haven, Connecticut, is actively seeking a talented and driven Remote Email Marketing Specialist to join our dynamic and growing team. In this pivotal role, you will be responsible for the end-to-end management of email marketing initiatives for a diverse and exciting portfolio of clients, working remotely to strategize, develop, execute, and optimize high-impact email campaigns.
This isn’t just about sending emails; it’s about building meaningful relationships, driving deep engagement, and delivering measurable return on investment (ROI) through sophisticated and data-driven email strategies. You will play a crucial part in our clients’ success, transforming overarching marketing objectives into actionable email programs that genuinely resonate with target audiences and achieve critical business goals. From meticulous list segmentation and advanced content personalization to rigorous A/B testing and comprehensive performance analysis, you will leverage your expertise to ensure every campaign is not just launched, but meticulously optimized for maximum impact and continuous improvement. Your day-to-day will involve hands-on work with various Email Service Providers (ESPs), designing captivating email layouts, crafting persuasive copy, setting up complex automation flows, and diving deep into analytics to extract actionable insights.
We are looking for an individual who thrives in a fast-paced, client-focused environment, possesses a strong analytical mindset, and is perpetually eager to explore new trends, technologies, and innovative approaches in the ever-evolving landscape of email marketing. You should be comfortable taking ownership of projects, demonstrating proactive communication, and consistently meeting deadlines. If you are a self-starter who can adeptly manage multiple projects simultaneously, enjoys collaborating seamlessly with creative teams, designers, and account managers, and is profoundly dedicated to delivering exceptional, quantifiable results, then we strongly encourage you to apply. This fully remote position offers the invaluable flexibility to work from anywhere within the United States, all while being an integral part of our New Haven-based agency culture. You will contribute directly to our esteemed reputation for delivering cutting-edge and innovative digital solutions, helping our clients connect with their audiences more effectively and achieve their business aspirations. Join us in shaping the future of digital engagement for our clients and be a part of a team that values creativity, performance, and continuous growth.
Key Responsibilities
- Develop, execute, and manage comprehensive email marketing campaigns for a diverse range of clients from concept to deployment.
- Manage and grow email subscriber lists, implementing effective segmentation strategies and ensuring data hygiene.
- Design, build, and deploy engaging email templates and content, including newsletters, promotional offers, lead nurturing sequences, and transactional emails.
- Conduct thorough A/B testing on subject lines, content, calls-to-action (CTAs), and send times to continuously optimize campaign performance.
- Monitor, analyze, and report on key email campaign performance metrics (e.g., open rates, click-through rates, conversion rates, unsubscribe rates, ROI).
- Implement and manage email marketing automation workflows and customer journeys.
- Ensure strict compliance with CAN-SPAM, GDPR, CCPA, and other relevant email marketing regulations.
- Collaborate effectively with content creators, graphic designers, and account managers to ensure brand consistency and campaign alignment.
- Stay abreast of industry best practices, emerging trends, and new email marketing technologies.
- Provide strategic recommendations for improving overall email marketing effectiveness and client success.
Required Skills
- 3+ years of proven experience in email marketing, specifically managing campaigns.
- Proficiency with major Email Service Providers (ESPs) such as Mailchimp, Constant Contact, HubSpot, Pardot, Salesforce Marketing Cloud, etc.
- Strong understanding of email marketing best practices, including deliverability, sender reputation, and anti-spam regulations.
- Demonstrated experience with A/B testing and optimization techniques.
- Excellent analytical skills with the ability to interpret data, generate insights, and drive data-backed decisions.
- Proficient in HTML/CSS for basic email template customization.
- Exceptional written communication, copywriting, and editing skills.
- Strong project management and organizational abilities, capable of managing multiple client projects simultaneously.
- Ability to work independently, be self-motivated, and thrive in a fully remote work environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Certifications in email marketing platforms (e.g., HubSpot Email Marketing Certification).
- Experience with CRM platforms (e.g., Salesforce, HubSpot CRM).
- Familiarity with Google Analytics and other web analytics tools.
- Previous agency experience working with multiple clients.
- Knowledge of SEO principles as they relate to landing page optimization.
Perks & Benefits
- Competitive salary commensurate with experience.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off (PTO) and paid holidays.
- 401(k) retirement plan with company match.
- Flexible remote work environment.
- Opportunities for continuous professional development and training.
- Collaborative, supportive, and innovative team culture.
- Access to cutting-edge marketing tools and technologies.
- Company-sponsored virtual team building events and social gatherings.
How to Apply
To apply for this exciting opportunity, please submit your resume, a compelling cover letter highlighting your relevant experience in email marketing and campaign management, and any relevant portfolio examples or case studies showcasing your work via the application link provided below. We look forward to reviewing your application and learning how you can contribute to our team!