About Company
Brookline Public Relations is a leading full-service public relations and communications agency based in Calgary, Alberta. With a deep understanding of the Canadian market and a reputation for delivering exceptional results, we partner with a diverse range of clients, from emerging startups to established national brands. Our expertise spans media relations, crisis communications, social media strategy, event management, and content creation. We believe in crafting compelling narratives that resonate with target audiences and drive measurable business objectives. At Brookline, we foster a collaborative, dynamic, and supportive environment where creativity thrives, and every team member plays a vital role in our collective success. We are passionate about the power of communication and dedicated to helping our clients achieve their goals through strategic, impactful public relations.
Job Description
Are you a highly organized, detail-oriented, and passionate public relations professional eager to make a significant impact? Brookline Public Relations is seeking a talented Public Relations Campaign Coordinator to join our vibrant team in Sunnyside, Calgary. This is an exciting opportunity for an individual with a foundational understanding of PR principles to dive into a fast-paced agency environment, supporting the execution of strategic communication campaigns for a diverse portfolio of clients.
As a Public Relations Campaign Coordinator, you will be instrumental in the day-to-day coordination and delivery of PR initiatives, working closely with Account Executives and Account Managers. Your role will involve a blend of media relations support, content development, event logistics, and administrative tasks crucial to campaign success. We are looking for someone who is proactive, resourceful, possesses excellent writing skills, and has a keen eye for detail. You will contribute to creating compelling press materials, tracking media coverage, coordinating interviews, and ensuring all campaign elements are executed flawlessly and on schedule. This position offers a fantastic opportunity to learn from seasoned professionals, grow your PR skill set, and contribute directly to impactful campaigns that shape brand perceptions and drive client success.
Key Responsibilities
- Assist in the development and execution of comprehensive public relations campaigns across various industries.
- Draft compelling press releases, media advisories, backgrounders, and other communication materials.
- Conduct media outreach, pitching stories to journalists, and coordinating media interviews.
- Monitor media coverage, track campaign performance, and compile comprehensive media reports.
- Support the planning and execution of client events, press conferences, and promotional activities.
- Manage and update media lists, ensuring accuracy and relevance for targeted outreach.
- Conduct research on industry trends, competitor activities, and client-specific topics to inform strategy.
- Assist with social media content creation and community management as part of integrated campaigns.
- Coordinate administrative tasks, including scheduling meetings, managing calendars, and preparing presentations.
- Collaborate effectively with internal teams and external stakeholders to ensure seamless campaign delivery.
- Contribute to brainstorming sessions and actively participate in client strategy development.
Required Skills
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 2+ years of professional experience in public relations, communications, or a related agency setting.
- Exceptional written and verbal communication skills, with a strong grasp of grammar and AP style.
- Proven ability to draft effective press materials and engage with media.
- Strong organizational skills and meticulous attention to detail.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Understanding of media monitoring tools and analytics.
Preferred Qualifications
- Experience with PR software and media databases (e.g., Cision, Meltwater).
- Familiarity with social media platforms for business and content creation.
- Demonstrated portfolio of writing samples and media relations success.
- Experience working with clients in diverse sectors such as consumer, corporate, non-profit, or technology.
- A proactive and self-motivated attitude with a desire to learn and grow within the PR industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and dental benefits package.
- Opportunities for professional development and continuous learning.
- A vibrant, collaborative, and supportive work environment.
- Hybrid work options available post-onboarding (specifics discussed during interview).
- Regular team-building events and social gatherings.
- Paid time off and statutory holidays.
- Located in a dynamic neighbourhood with easy access to amenities and public transit.
How to Apply
If you are a driven and creative individual ready to contribute to impactful PR campaigns, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter outlining your experience and why you are the ideal candidate for this role. We thank all applicants for their interest, however, only those selected for an interview will be contacted.