About Company
Cooke Aquaculture Inc. is a family-owned and operated company with a proud heritage in the seafood industry. Headquartered in New Brunswick, Canada, we are a leading global producer of Atlantic salmon and other premium seafood products. With operations spanning North America, South America, and Europe, we are committed to sustainable aquaculture practices, innovation, and delivering the highest quality products to our customers worldwide. Our team is driven by a passion for the ocean and a commitment to nurturing our people and our planet. Join us in our mission to feed the world sustainably and deliciously.
Job Description
Are you a seasoned marketing professional with a passion for driving product success and a desire for a flexible work-life balance? Cooke Aquaculture Inc. is seeking a dynamic and strategic Product Marketing Manager to join our growing team in Moncton, New Brunswick. This is a unique opportunity to lead the go-to-market strategy for our diverse range of premium seafood products, making a tangible impact on our brand presence and market share across global markets.
In this pivotal role, you will be the voice of the customer, deeply understanding market needs, competitive landscapes, and consumer trends to inform product development and positioning. You will craft compelling product narratives, develop robust marketing strategies, and execute integrated launch plans that resonate with our target audiences, from retail partners to direct consumers. This role offers the autonomy to manage your schedule effectively, embracing our commitment to flexible hours that support a healthy work-life integration. While based in Moncton, we empower our team members to balance office collaboration with remote work, allowing you to optimize your productivity and personal well-being. If you thrive in a fast-paced, innovative environment, possess exceptional communication skills, and are ready to elevate our product portfolio, we encourage you to apply. You will collaborate closely with product development, sales, and corporate communications teams, ensuring a cohesive and impactful market approach. Your insights will directly shape how our products are perceived and valued, contributing significantly to Cooke Aquaculture’s continued growth and leadership in sustainable aquaculture. We are looking for an individual who is not only a marketing expert but also a proactive problem-solver and a passionate advocate for our products.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for new and existing products, including positioning, messaging, and launch plans.
- Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and inform product roadmaps.
- Collaborate cross-functionally with product development, sales, and corporate communications teams to ensure alignment and successful product launches.
- Create compelling marketing collateral, sales tools, presentations, and digital content that articulate product value propositions.
- Monitor product performance, market trends, and customer feedback to optimize marketing efforts and drive continuous improvement.
- Manage product lifecycle from ideation to end-of-life, adapting strategies as needed.
- Contribute to annual marketing planning and budgeting processes, ensuring efficient allocation of resources.
- Act as a product evangelist, educating internal teams and external stakeholders on product benefits and market advantages.
Required Skills
- 5+ years of experience in product marketing, brand management, or a related field, preferably within the CPG or food industry.
- Proven track record of developing and executing successful product launch strategies.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
- Proficiency in digital marketing tools and platforms.
- Demonstrated ability to work collaboratively in a cross-functional team environment.
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
Preferred Qualifications
- Master’s degree or MBA.
- Experience in the seafood or aquaculture industry.
- Proficiency in multiple languages (e.g., French, Spanish) is an asset.
- Experience with international market entry strategies.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits package.
- Generous paid time off and holiday schedule.
- Flexible working hours and hybrid work model.
- Employee assistance program.
- Opportunities for professional development and career growth.
- A supportive and collaborative team environment.
- Company pension plan with matching contributions.
How to Apply
Ready to make waves with your marketing expertise? We invite you to explore career opportunities with us. Please click on the application link below to visit our careers page. There, you can learn more about our culture, current openings, and submit your application directly. We look forward to hearing from you!