About Company
AVG Technologies, now proudly part of Gen Digital, boasts a rich history originating in the Czech Republic and has evolved into a global leader in cybersecurity solutions. For decades, AVG has been at the forefront of protecting digital lives, offering robust antivirus, VPN, and optimization tools to millions of users worldwide. As a key brand within the Gen Digital family (alongside Norton, Avast, and others), we continue to innovate, driven by a passion for digital safety and a commitment to our users. Our Brno office is a central hub for engineering, product development, and marketing talent, fostering a dynamic and collaborative environment where groundbreaking ideas come to life. We believe in empowering our employees and providing the resources needed to excel and make a significant impact on global digital security, shaping the future of online protection.
Job Description
We are seeking an innovative and results-oriented Product Marketing Manager to join our dynamic team in Brno. In this pivotal role, you will be instrumental in shaping the market perception and driving the success of AVG’s cutting-edge cybersecurity products. You will own the go-to-market strategy, crafting compelling narratives, developing product positioning, and ensuring our offerings resonate with target audiences globally. This is an exciting opportunity for a strategic marketer who thrives in a fast-paced environment and is passionate about digital protection. While this is a full-time role, we embrace a culture of flexibility, understanding the importance of work-life balance. We offer flexible hours to accommodate individual needs, supporting a hybrid work model that blends collaborative office time with the convenience of remote work. Your ability to translate complex technical features into clear, user-centric benefits will be critical in educating customers and empowering our sales channels. Join us and help define the future of online security.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for new and existing products, including product launches and campaigns.
- Craft compelling product messaging, value propositions, and positioning that differentiate AVG in the competitive cybersecurity landscape.
- Conduct in-depth market research, competitor analysis, and customer segmentation to identify opportunities and market needs.
- Collaborate closely with Product Management, Sales, PR, and Engineering teams to ensure alignment on product vision and market strategy.
- Create sales enablement tools, training materials, and content (presentations, datasheets, case studies, website copy) that empower sales teams.
- Drive demand generation activities by working with the marketing communications team on campaign strategy and execution.
- Track and analyze the performance of marketing initiatives, using data to optimize strategies and achieve business objectives.
- Represent the voice of the customer internally, gathering feedback and advocating for user needs in product development.
Required Skills
- 5+ years of experience in product marketing, preferably in the technology or software industry.
- Proven track record of developing and executing successful go-to-market strategies and product launches.
- Exceptional written and verbal communication skills with the ability to articulate complex concepts clearly and concisely.
- Strong analytical skills, with the ability to interpret market data and translate insights into actionable strategies.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Proficiency in English, both written and spoken.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Experience in the cybersecurity or SaaS industry.
- Familiarity with marketing automation and CRM tools (e.g., Salesforce, HubSpot).
- Experience working in an international or global market environment.
- Knowledge of the Czech market and local customer behavior.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible working hours and a hybrid work model to support work-life balance.
- Comprehensive health and wellness programs for you and your family.
- Generous vacation and sick leave policies.
- Opportunities for professional development, training, and career growth within a global company.
- Modern, collaborative office space conveniently located in the heart of Brno.
- Employee assistance program and mental health support.
- Team-building events, social gatherings, and company-sponsored activities.
- Contribution to a global mission of protecting digital lives for millions.
- Employee discounts on company products.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and cover letter. Please highlight your relevant experience and explain why you are a great fit for AVG Technologies and this role. We look forward to reviewing your application!