About Company
Tobii AB is the world leader in eye tracking, pioneering a future where technology works in harmony with natural human behavior. Our cutting-edge solutions enable deep insights into human behavior and create intuitive user experiences across a multitude of industries. From revolutionizing gaming and virtual reality to enhancing medical diagnostics, automotive safety, and assistive communication, Tobii stands at the forefront of understanding how humans interact with the digital world. We are a dynamic, innovative, and diverse international team, united by curiosity, a passion for technology, and a commitment to making a tangible impact. With our headquarters nestled in the vibrant innovation hub of Stockholm, we are constantly pushing boundaries and challenging the status quo. Join us in shaping the future of human-computer interaction and be part of a company that truly makes a difference.
Job Description
This is an exceptional opportunity for an ambitious, highly motivated, and driven individual to launch their career in product marketing at Tobii, the undisputed global leader in eye tracking technology. As an Entry-Level Product Marketing Manager, you will be an integral part of our team, playing a crucial role in bringing our groundbreaking products to market, ensuring our messaging captivates and resonates with our diverse target audiences worldwide, and providing essential support to our global sales teams. You will work in close collaboration with seasoned professionals across our product management, sales, and corporate marketing departments. This role will immerse you in understanding complex product features, identifying critical market needs, and analyzing competitive landscapes to position our offerings effectively.
This role offers a unique chance to learn from experienced professionals, develop a deep understanding of our innovative technology from the ground up, and contribute directly to our product success stories. We are searching for a proactive, eager-to-learn individual who is deeply passionate about technology and possesses a natural talent for translating complex technical concepts into simple, compelling, and customer-centric narratives. While the role is based in Sweden and primarily operates in English, familiarity with diverse cultural contexts, as hinted by the Hebrew in the title, is a significant plus, reflecting our global market presence. You will be instrumental in developing core go-to-market strategies, crafting compelling content that resonates with distinct customer segments, and continuously analyzing market trends to inform future product development and positioning. You’ll gain invaluable hands-on experience in competitive positioning, customer segmentation, and product launch execution, directly impacting Tobii’s ability to innovate, expand its market reach, and maintain its leadership position. This is an unparalleled opportunity to grow your expertise in a rapidly evolving sector, tackling real-world challenges alongside a dedicated, supportive, and brilliant team. If you’re ready to make a tangible impact and grow your career in a dynamic, forward-thinking environment where your contributions are truly valued, we encourage you to apply. Join us and help define the future of human-computer interaction.
Key Responsibilities
- Assist in the development and execution of comprehensive go-to-market strategies for new products and features.
- Conduct thorough market research and competitive analysis to identify market opportunities, customer needs, and inform product positioning.
- Create compelling marketing collateral, including presentations, data sheets, website content, blog posts, case studies, and sales enablement tools.
- Collaborate closely with product management to gain a deep understanding of product functionalities and translate technical details into clear, compelling, and customer-centric benefits.
- Support global sales teams by developing training materials, delivering product expertise, and providing resources to enhance their effectiveness.
- Monitor and analyze product performance metrics, market feedback, and customer insights to identify areas for improvement and future innovation.
- Contribute to internal communication efforts, ensuring all internal stakeholders are aligned on product messaging, value propositions, and strategic initiatives.
- Participate in content creation for various marketing channels, including digital campaigns, social media, and email marketing.
- Assist in organizing and executing product launches, events, and webinars.
Required Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or a closely related field.
- Exceptional written and verbal communication skills in English.
- Strong analytical and problem-solving abilities with a keen eye for detail.
- Genuine eagerness to learn about eye-tracking technology and its diverse applications.
- Proven ability to work collaboratively and effectively in a fast-paced, team-oriented environment.
- Basic understanding of fundamental marketing principles and strategies.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Prior internship experience in marketing, product management, or a related technology field.
- Familiarity with digital marketing tools and platforms (e.g., CRM, marketing automation, analytics tools).
- Experience with content creation, storytelling, and brand messaging.
- Fluency in additional languages (e.g., Swedish, German, French, or Hebrew).
- A portfolio demonstrating writing samples or relevant marketing projects.
Perks & Benefits
- Competitive salary and comprehensive benefits package.
- Extensive opportunities for professional development, continuous learning, and clear career growth paths.
- A dynamic, inclusive, and collaborative work environment at the forefront of innovative technology.
- Flexible hybrid work model, blending on-site collaboration with remote work flexibility.
- Access to cutting-edge technology, research, and innovation.
- Comprehensive health and wellness programs.
- Modern, inspiring office space in the Stockholm area with excellent public transport connectivity.
- Regular social events, team-building activities, and opportunities to connect with colleagues.
How to Apply
If you are a motivated, enthusiastic, and bright individual ready to launch your career in product marketing with a global technology leader, we want to hear from you! Please click on the application link below to submit your resume and a compelling cover letter detailing why you are the ideal candidate for this exciting role at Tobii.