About Company
PepsiCo is a global food and beverage powerhouse, delighting consumers in more than 200 countries and territories around the world. With a product portfolio that includes iconic brands like Pepsi, Lay’s, Gatorade, Tropicana, 7UP, and Quaker, we are committed to winning with purpose by operating sustainably across our value chain and inspiring people to make healthier choices. In Nigeria, through our robust distribution networks and strategic partnerships, we are a significant contributor to the economy, fostering innovation, creating employment, and investing in local communities. Our commitment to excellence, consumer satisfaction, and sustainable practices drives our success and makes PepsiCo an exciting place to build a career. Join a team where you can make a tangible impact and grow alongside some of the world’s most beloved brands.
Job Description
Are you a dynamic, results-driven marketing professional with a passion for building iconic brands? PepsiCo is seeking an experienced Marketing Executive to join our vibrant team in Port Harcourt. This is a thrilling opportunity to shape the future of our beloved beverage and snack brands within the competitive Nigerian market. As a Marketing Executive, you will be instrumental in developing and executing localized marketing strategies that resonate with our target consumers, drive brand awareness, and accelerate market share growth. You will be responsible for translating global brand visions into actionable local campaigns, managing promotional activities, and analyzing market trends to identify new opportunities. The role demands a strategic thinker with a hands-on approach, capable of leading initiatives from conception to execution, while meticulously tracking performance metrics and optimizing strategies for maximum impact. You will collaborate closely with sales, product development, and agency partners to ensure seamless campaign integration and delivery. This position offers a unique chance to work with a diverse portfolio of products, engage with a broad consumer base, and contribute significantly to PepsiCo’s continued success in Nigeria. If you possess a strong understanding of the local market, exceptional communication skills, and a proven track record in marketing, we invite you to apply and become a part of our winning team. Your expertise will directly influence how our brands connect with millions of consumers, making every day an exciting challenge and a rewarding experience.
Key Responsibilities
- Develop and implement comprehensive marketing strategies and campaigns for PepsiCo's product portfolio within the Port Harcourt region.
- Conduct market research and analysis to identify consumer trends, competitive activities, and growth opportunities.
- Manage the execution of marketing initiatives, including promotions, activations, events, and digital campaigns, ensuring alignment with brand guidelines and business objectives.
- Collaborate with the sales team to develop trade marketing programs that support sales targets and enhance retail visibility.
- Monitor, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
- Manage relationships with external agencies, suppliers, and media partners to ensure effective campaign delivery.
- Oversee the marketing budget, ensuring cost-effective allocation of resources and adherence to financial guidelines.
- Contribute to new product launches and market entry strategies, ensuring successful adoption by consumers.
- Ensure all marketing activities comply with local regulations and company policies.
- Mentor and support junior marketing staff, fostering a collaborative and high-performance team environment.
Required Skills
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of progressive experience in marketing roles, preferably within the FMCG sector.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of the Port Harcourt market dynamics and consumer behavior.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in market research and data analysis tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Demonstrated project management skills and attention to detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Master's degree in Marketing or an MBA.
- Experience with digital marketing platforms and strategies.
- Knowledge of PepsiCo's product categories and brand positioning.
- Ability to speak local languages (e.g., Ikwerre, Kalabari) is an added advantage.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and career growth within a global organization.
- Access to a diverse and inclusive work environment.
- Employee recognition programs.
- Paid time off and holidays.
- Company pension scheme.
- Employee discount on PepsiCo products.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience and achievements in marketing.