About Company
Agence Rinaldi is a dynamic, full-service marketing and communications agency with a passion for helping businesses thrive in the digital age. With a strong presence in Quebec, we specialize in crafting innovative strategies that connect brands with their target audiences, driving measurable results and sustained growth. Our team of creative thinkers, strategists, and digital experts works collaboratively to deliver exceptional campaigns across various platforms. We believe in fostering a vibrant, supportive, and challenging work environment where talent is nurtured, and ideas flourish. Join us and be part of a team dedicated to pushing boundaries and achieving excellence for our diverse clientele.
Job Description
Are you a data-driven digital marketer with a knack for crafting compelling social media campaigns that captivate audiences and drive measurable results? Agence Rinaldi is seeking a talented and results-oriented Paid Social Media Specialist to join our growing team in Sherbrooke, Quebec. In this pivotal role, you will be responsible for the full lifecycle of paid social media strategies, from initial concept and detailed planning to execution, optimization, and comprehensive reporting across various platforms, including but not limited to Facebook, Instagram, LinkedIn, and potentially emerging platforms like TikTok or Pinterest. You will collaborate closely with our strategy, creative, and analytics teams to ensure that all campaigns are meticulously aligned with overarching client marketing objectives and consistently deliver exceptional return on investment (ROI) for our diverse client portfolio.
This position demands more than just technical proficiency; it requires a keen understanding of audience segmentation, advanced ad platform mechanics, meticulous budget management, and sophisticated performance analysis. The ideal candidate will possess a proactive attitude, an insatiable passion for staying ahead of the curve with the latest social media trends and platform updates, and a proven track record of successfully managing and scaling paid social campaigns from conception through to successful completion. This is an exciting opportunity to make a significant and visible impact on our clients’ digital presence, directly contributing to their growth and the overall success of a leading Quebec agency. We are looking for someone who thrives on intellectual challenge, is eager to innovate with new strategies and tactics, and is committed to delivering outstanding, data-backed results in a dynamic, fast-paced, and evolving digital marketing environment. Your strategic insights will be crucial in helping our clients achieve their business goals through effective, targeted social media advertising.
Key Responsibilities
- Develop, implement, and manage comprehensive paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and others, aligning with client objectives and budget constraints.
- Conduct in-depth audience research, segmentation, and targeting to maximize campaign effectiveness and reach the right demographic.
- Craft engaging ad copy, collaborate with designers for compelling visuals, and A/B test ad creatives to optimize performance.
- Monitor, analyze, and report on campaign performance metrics (e.g., CPC, CPA, ROAS, CTR) using relevant analytics tools, providing actionable insights and recommendations.
- Manage daily budget allocations, ensuring efficient spend and maximum return on investment.
- Stay up-to-date with the latest trends, algorithm changes, and best practices in paid social media advertising.
- Collaborate cross-functionally with account managers, creative teams, and SEO/SEM specialists to integrate social media strategies into broader digital marketing efforts.
- Optimize campaigns regularly based on performance data, market trends, and client feedback.
- Prepare detailed weekly and monthly performance reports for clients, communicating results and strategic next steps.
- Identify new opportunities for growth and innovation within the paid social landscape.
Required Skills
- Minimum of 3 years of hands-on experience managing paid social media campaigns.
- Proven expertise with Facebook Ads Manager and LinkedIn Campaign Manager.
- Strong analytical skills and proficiency in interpreting data to drive campaign optimization.
- Excellent written and verbal communication skills in English and French (bilingualism is a strong asset for Quebec).
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Deep understanding of social media advertising best practices, tracking, and reporting.
- Proficiency in Google Analytics or similar web analytics platforms.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience with other paid social platforms (e.g., TikTok Ads, Pinterest Ads, Twitter Ads).
- Familiarity with marketing automation and CRM tools.
- Certifications in Facebook Blueprint or similar advertising platforms.
- Experience working in an agency environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and dental benefits package.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Dynamic, collaborative, and supportive work environment.
- Regular team-building activities and social events.
- Modern office space in the heart of Sherbrooke.
- Opportunity to work with a diverse portfolio of exciting clients.
How to Apply
Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for Agence Rinaldi. Please highlight your experience with specific paid social media campaign successes. Please click on the link below to apply for the job.