About Company
Cypress Marketing is a dynamic and results-driven marketing agency based in Searcy, Arkansas, committed to crafting compelling brand narratives and executing innovative strategies for our diverse clientele. We pride ourselves on understanding the unique challenges and opportunities within various industries, delivering tailored solutions that resonate with target audiences and drive measurable growth. Our team is a collective of creative thinkers, strategists, and digital pioneers dedicated to pushing boundaries and achieving excellence. We foster a collaborative environment where fresh ideas are celebrated, and professional development is actively encouraged, ensuring our team members grow alongside the brands we serve.
Job Description
Cypress Marketing is seeking a passionate and driven Music Promotion Executive with a specialization in Artist Branding to join our growing team. In this pivotal role, you will be instrumental in shaping and amplifying the public image and reach of emerging and established musical artists. You will be responsible for developing and executing comprehensive promotional strategies that align with each artist’s unique sound, vision, and career goals. This includes everything from crafting compelling press kits and engaging social media campaigns to securing media placements and fostering strategic partnerships. The ideal candidate possesses a deep understanding of the modern music industry landscape, exceptional communication skills, and a proven track record in building recognizable artist brands. You will work closely with artists, management teams, and internal creative departments to ensure cohesive messaging and maximum impact across all promotional channels. If you have a keen eye for talent, a knack for storytelling, and a relentless drive to see artists succeed, we encourage you to apply. This is an incredible opportunity to make a significant impact on artists’ careers and contribute to a vibrant, creative agency.
Key Responsibilities
- Develop and implement strategic artist branding and promotion plans tailored to individual artists and their target demographics.
- Craft compelling narratives, press releases, artist bios, and promotional materials that capture an artist's essence and appeal to media outlets.
- Manage and optimize social media presence across various platforms, developing engaging content strategies and fostering community interaction.
- Identify and secure media opportunities, including interviews, features, reviews, and placements in relevant print, digital, and broadcast outlets.
- Cultivate and maintain strong relationships with music journalists, bloggers, influencers, radio programmers, and industry tastemakers.
- Coordinate and oversee promotional events, listening parties, and publicity stunts to generate buzz and increase artist visibility.
- Monitor and analyze campaign performance, providing regular reports and insights to artists and management, and adapting strategies as needed.
- Collaborate cross-functionally with graphic designers, video producers, and digital marketers to ensure a unified brand presence.
- Stay abreast of music industry trends, new platforms, and emerging promotional techniques to keep strategies innovative and effective.
Required Skills
- Minimum of 4 years of experience in music promotion, PR, or artist management roles.
- Demonstrable experience in artist branding and developing successful promotional campaigns.
- Excellent written and verbal communication skills, with a strong ability to craft compelling narratives.
- Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite).
- Strong understanding of the digital music landscape, streaming services, and online music communities.
- Proven ability to network and build relationships with media professionals and industry stakeholders.
- Exceptional organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative thinking and problem-solving abilities, with a proactive and results-oriented mindset.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Music Business, or a related field.
- Existing network of contacts within the music industry media and influencer spheres.
- Experience with CRM software and project management tools.
- Basic knowledge of graphic design principles or video editing software.
- Experience working with a diverse range of music genres and artists.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- Opportunities for professional development and industry conference attendance.
- Collaborative and creative work environment.
- Contribution to exciting projects shaping artist careers.
- Casual dress code and modern office space.
How to Apply
Interested candidates are invited to submit their resume, a cover letter outlining their experience in artist branding and music promotion, and a portfolio showcasing relevant campaign examples. Please click the application link below to apply and ensure you mention the ‘Music Promotion Executive – Artist Branding’ role in your submission.