About Company
Barnwood Records is a passionate independent record label based in Gloucester, dedicated to discovering, nurturing, and promoting unique musical talent. We believe in the power of music to connect and inspire, and we’re committed to providing a platform for artists to share their stories and sounds with a wider audience. Specialising in a diverse range of genres, from indie folk to alternative rock and electronic, our mission is to champion authentic artistry and build lasting careers. We foster a collaborative and creative environment, deeply integrated within the local music scene while striving for national and international reach. Joining Barnwood Records means becoming part of a close-knit team that lives and breathes music, celebrating every success and working together to overcome challenges in an ever-evolving industry.
Job Description
Barnwood Records, a vibrant independent record label rooted in the heart of Gloucester, is seeking an exceptionally passionate and results-driven Music Promoter to join our close-knit team. We pride ourselves on discovering, nurturing, and amplifying unique artistic voices across diverse genres, championing raw talent from the local scene and beyond. This isn’t just a job; it’s an opportunity to become a pivotal force in an artist’s journey, bringing their music to new ears and cultivating dedicated fanbases through strategic, creative, and impactful promotional efforts.
In this dynamic role, you will be the driving force behind our artists’ public presence and media outreach. You’ll craft compelling narratives that resonate with target audiences, build enduring relationships with key media contacts across print, online, radio, and broadcast platforms, and execute innovative promotional campaigns that cut through the noise of a crowded industry. We’re looking for someone with an innate understanding of the modern music landscape, from traditional editorial pitching to the ever-evolving digital marketing and social media ecosystems. Your mission will be to strategize and implement promotional activities that maximize exposure, generate buzz, and ultimately translate into increased listenership, fan engagement, and career progression for our roster.
You will work closely with artists, their management, and our internal team to align promotional efforts seamlessly with release strategies and overall artistic vision. This involves everything from conceptualizing and securing high-profile interviews and critical reviews to coordinating digital advertising campaigns, managing online communities, and identifying strategic brand partnerships that amplify our artists’ reach. The ideal candidate will possess a keen ear for emerging music trends, a creative flair for storytelling that captivates audiences, and a a relentless drive to achieve measurable impact in a fast-paced environment. You’ll be expected to bring fresh ideas to the table, adapt quickly to industry shifts, and champion our artists with unwavering dedication.
This Hybrid role offers the best of both worlds, blending on-site collaboration at our Gloucester hub with the flexibility of remote work. You’ll be immersed in a supportive and creative environment where your contributions directly influence the success of independent artists. If you’re a proactive self-starter with a robust network within the music or media industries, a genuine love for independent music, and a proven track record in promotional roles within the entertainment sector, we want to hear from you. Join Barnwood Records and help us shape the future of independent music, one groundbreaking artist at a time, making a tangible difference in their careers and bringing incredible music to the world.
Key Responsibilities
- Develop and execute comprehensive promotional strategies for artist releases across various media platforms.
- Cultivate and maintain strong relationships with key media contacts, including journalists, bloggers, radio programmers, and influencers.
- Pitch artists and their music for reviews, interviews, features, and airplay.
- Manage and optimize social media campaigns, content calendars, and community engagement for artists.
- Identify and secure strategic partnerships and collaborations to expand artist reach.
- Monitor media coverage, track campaign performance, and provide detailed analytical reports.
- Coordinate with artists, management, and internal teams to ensure cohesive messaging and timely delivery of promotional assets.
- Represent Barnwood Records at industry events, networking opportunities, and live shows.
- Stay abreast of music industry trends, new promotional tools, and emerging platforms.
Required Skills
- Proven experience in music promotion, PR, or marketing within the entertainment industry (minimum 2 years).
- Excellent written and verbal communication skills with a strong ability to craft compelling pitches and press releases.
- Demonstrable understanding of digital marketing tools and social media platforms (e.g., Instagram, TikTok, YouTube, Spotify for Artists).
- Strong existing network of media contacts within the music industry is highly desirable.
- Exceptional organisational skills and the ability to manage multiple projects simultaneously under deadlines.
- Proficiency in analytics tools to track and report on campaign performance.
- Passion for independent music and a deep understanding of current music trends and artist development.
- Self-motivated, proactive, and able to work both independently and collaboratively within a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Music Business, or a related field.
- Previous experience working directly with a record label or music management company.
- Knowledge of the local Gloucester and wider UK music scene.
- Experience with CRM software and media monitoring tools.
Perks & Benefits
- Opportunity to work with exciting emerging artists and influence their careers.
- Collaborative and creative work environment with a passionate team.
- Hybrid work model offering flexibility.
- Access to industry events, showcases, and networking opportunities.
- Professional development and career growth opportunities.
- Employee discounts on label merchandise and releases.
- 25 days annual leave plus bank holidays.
How to Apply
If you are ready to amplify the voices of incredible artists and contribute to a thriving independent label, we encourage you to apply. Please click on the application link below to submit your CV and a cover letter outlining your relevant experience and passion for this role. We look forward to hearing from you!