About Company
The Tower Theatre for the Performing Arts is a beloved landmark in Fresno, California, dedicated to enriching the community through a diverse array of live entertainment, cultural events, and educational programs. As a historic venue, we host everything from concerts and comedy shows to theatrical productions and film screenings, serving as a vibrant hub for arts and culture in the Central Valley. Our mission is to preserve this architectural gem while providing exceptional experiences that inspire, entertain, and connect people. Joining our team means becoming part of a legacy that supports both established artists and emerging talent, contributing to the dynamic cultural landscape of our city.
Job Description
Are you a passionate, driven individual with a keen interest in the inner workings of the music and entertainment industry? The Tower Theatre for the Performing Arts is seeking a motivated Music Business Intern for our Label Training program. This unique internship offers an unparalleled opportunity to gain hands-on experience in the multifaceted world of live performance, an essential component of any artist’s career and label strategy. While we are a performing arts venue and not a traditional record label, this internship is designed to provide comprehensive exposure to the business operations, promotional tactics, and financial management strategies that are critical for artists and their supporting labels to thrive in the modern music landscape.
Working closely with our experienced team, you will dive into the logistical and strategic elements behind bringing artists to the stage. This includes understanding artist booking processes, contract essentials, event promotion, digital marketing campaigns targeting specific demographics, and the intricacies of ticket sales and revenue generation. You will learn how artist development, brand building, and fan engagement are executed at the local level, mirroring the efforts undertaken by labels on a broader scale. This internship will equip you with practical knowledge in budgeting for events, analyzing market trends, and fostering relationships within the local music ecosystem – all foundational skills for a career in artist management, A&R, marketing, or operations within the music industry. You’ll be contributing to the success of diverse performances, understanding the vital connection between artists, venues, and their audience. This is more than just an administrative role; it’s a deep dive into the business of making music happen, providing ‘label-like’ insights into artist support and career advancement through live events. If you’re eager to build a foundational understanding of the music business from the ground up, learn from industry professionals, and contribute to the vibrant arts scene, we encourage you to apply.
Key Responsibilities
- Assist in the research and analysis of local and regional music market trends, artist performance data, and audience demographics.
- Support the marketing team in developing and executing promotional strategies for upcoming shows, including social media campaigns, email newsletters, and local outreach.
- Help with the preparation of artist hospitality riders, technical specifications, and general event logistics to ensure smooth execution of performances.
- Gain exposure to contract review processes by assisting with documentation related to artist bookings and vendor agreements.
- Contribute to administrative tasks such as maintaining artist databases, organizing promotional materials, and tracking ticket sales performance.
- Participate in brainstorming sessions for new event ideas, artist engagement initiatives, and community partnership opportunities.
- Observe and learn about financial reconciliation processes post-event, including understanding revenue streams and expense tracking.
Required Skills
- Currently enrolled in or a recent graduate of a program related to Music Business, Arts Management, Marketing, or Communications.
- Strong passion for music and the entertainment industry, with a desire to learn about its business operations.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Exceptional organizational skills and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proactive attitude and a strong work ethic.
Preferred Qualifications
- Basic understanding of digital marketing platforms and social media analytics.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Previous experience (academic or professional) in event planning or arts administration.
- Knowledge of local Fresno music scene and artists.
Perks & Benefits
- Direct mentorship from seasoned professionals in venue management and event promotion.
- Unparalleled exposure to the live music and performing arts industry.
- Networking opportunities with artists, managers, and industry contacts.
- Complimentary tickets to select shows and events.
- A dynamic and creative work environment in a historic venue.
- Opportunity to contribute to real-world projects with tangible impact.
How to Apply
Interested candidates are invited to submit their resume and a cover letter detailing their passion for the music business and how this internship aligns with their career aspirations. Please clearly outline any relevant coursework or experiences. Click on the link below to apply for the job.