About Company
Facebook, now Meta, is building technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution of social technology. Meta is a company where innovation is at the heart of everything we do, committed to creating a future that is open, inclusive, and accessible to all. We believe in the power of connection and the potential of technology to bring people closer together, fostering global communities and enabling new forms of expression and commerce. Join us in shaping the metaverse and redefining how the world interacts.
Job Description
Are you a seasoned social media strategist with an in-depth understanding of the Meta ecosystem and a passion for community building? Facebook (Meta) is seeking an exceptional Meta Social Media Manager to join our dynamic marketing team in Richmond, Virginia. In this pivotal role, you will be responsible for defining, executing, and optimizing our brand’s presence across Facebook, Instagram, Messenger, and other emerging Meta platforms. This is an unparalleled opportunity to work directly for the company shaping the future of social interaction, influencing how billions of people connect and engage.
The ideal candidate will possess a strategic mindset, creative flair, and an analytical approach to drive engagement, foster brand loyalty, and contribute to Meta’s overarching marketing objectives. You will be at the forefront of digital trends, leveraging the full suite of Meta’s innovative tools and features to tell compelling stories, launch impactful campaigns, and cultivate vibrant online communities. You’ll lead content strategy, manage editorial calendars, analyze performance metrics, and work cross-functionally with product, communications, and marketing teams to ensure a consistent and authentic brand voice. We are looking for someone who can not only manage existing channels but also explore new frontiers within the metaverse, understanding how to transition and adapt strategies for immersive environments. Your work will directly contribute to Meta’s mission of bringing the world closer together, showcasing the power and potential of our platforms.
Key Responsibilities
- Develop and execute a comprehensive social media strategy for Meta's brand across Facebook, Instagram, Messenger, and other Meta platforms.
- Manage content creation, scheduling, and publishing processes, ensuring brand consistency and high engagement.
- Monitor social media trends, tools, and applications, and apply insights to optimize strategy and content.
- Analyze social media performance metrics, generate reports, and provide actionable recommendations for improvement.
- Engage with online communities, respond to comments and messages, and foster positive brand interactions.
- Collaborate with internal teams (Marketing, Product, Communications, Legal) to align social media activities with broader company goals and initiatives.
- Plan and execute paid social media campaigns in conjunction with the media buying team to amplify reach and impact.
- Oversee crisis communication and reputation management on social channels, escalating issues as necessary.
- Stay abreast of Meta platform updates, features, and best practices to ensure our strategy remains cutting-edge.
Required Skills
- Minimum of 4 years of proven experience in social media management, with a strong focus on Meta platforms (Facebook, Instagram, Messenger).
- Demonstrable expertise in content strategy, development, and execution for major brands.
- Proficiency in social media analytics tools and ability to translate data into actionable insights.
- Exceptional written and verbal communication skills, with a keen eye for detail and brand voice.
- Strong understanding of digital marketing principles, community management, and online reputation management.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Proven track record of managing successful social media campaigns and achieving measurable results.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field.
- Experience working with a global brand or a technology company.
- Familiarity with emerging technologies like AR/VR and their application in social media.
- Experience with social media management platforms (e.g., Sprout Social, Hootsuite, Sprinklr).
- Basic graphic design or video editing skills are a plus.
Perks & Benefits
- Competitive salary and stock options.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and parental leave policies.
- 401(k) matching program.
- Opportunities for professional development and continuous learning.
- On-site fitness centers, cafes, and other amenities (where applicable).
- Employee resource groups and a diverse, inclusive work culture.
How to Apply
If you are a driven and innovative Social Media Manager ready to make a significant impact at Meta, we encourage you to apply. Please click on the link below to visit our careers page. Search for ‘Social Media Manager’ and submit your resume and cover letter directly through our online application system. We look forward to reviewing your application!