About Company
Jendol Superstores is a rapidly expanding retail chain committed to providing a superior shopping experience through a diverse range of quality products and exceptional customer service. With multiple branches across Nigeria, we are dedicated to becoming the preferred supermarket for communities by fostering convenience, affordability, and a friendly environment. We pride ourselves on understanding local needs and continuously innovating to meet the evolving demands of our valued customers. Join our dynamic team and contribute to a brand that’s growing and making a real impact in the retail sector.
Job Description
Are you a dynamic, results-driven marketing professional with a passion for building brands and driving sales through innovative promotional strategies? Jendol Superstores, a rapidly expanding retail chain dedicated to providing top-quality products and an exceptional shopping experience to our community in Nyanya, Abuja, is seeking a talented Marketing Officer specializing in Promotion and Branding. We believe in creating a vibrant brand presence that resonates with our customers and effectively communicates our value proposition. This pivotal role will be instrumental in shaping our market perception, increasing customer engagement, and ultimately contributing to our continued growth in the competitive retail landscape.
As our Marketing Officer for Promotion and Branding, you will be at the forefront of crafting and executing compelling marketing campaigns designed to elevate the Jendol Superstores brand. You will be responsible for developing comprehensive promotional calendars, coordinating in-store and external advertising efforts, and ensuring consistent brand messaging across all touchpoints. This involves everything from conceptualizing seasonal sales events and loyalty programs to managing our social media presence and collaborating with vendors for co-promotional activities. We are looking for someone who can not only think creatively but also analyze market trends, consumer behavior, and campaign performance to optimize future initiatives. Your ability to translate business objectives into impactful marketing strategies will be key to your success.
You will work closely with the sales and operations teams to understand business needs and translate them into actionable marketing plans. This role requires a proactive individual who can manage multiple projects simultaneously, from ideation to execution and post-campaign analysis. A strong understanding of both traditional and digital marketing channels is essential, along with a keen eye for design and copywriting that captures attention. If you are passionate about retail, have a proven track record in brand development and promotional activities, and thrive in a fast-paced environment where your ideas can make a real difference, then we encourage you to apply. Join Jendol Superstores and help us build a brand that our community loves and trusts.
Key Responsibilities
- Develop, implement, and track comprehensive marketing strategies and campaigns focused on promotion and branding.
- Manage and maintain consistent brand identity across all marketing materials, platforms, and customer touchpoints.
- Plan and execute promotional activities, including in-store events, loyalty programs, and seasonal sales.
- Create engaging content for social media, website, email newsletters, and in-store signage.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with sales and operations teams to align marketing efforts with business goals and inventory.
- Manage relationships with external agencies, vendors, and partners for advertising and promotional collaborations.
- Monitor and analyze the effectiveness of marketing campaigns, preparing reports on ROI and KPIs.
- Oversee the production of promotional materials, ensuring quality and adherence to brand guidelines.
- Explore new marketing channels and opportunities to expand brand reach and customer base.
Required Skills
- Proven experience in marketing, specifically in promotion and branding.
- Excellent written and verbal communication skills.
- Strong understanding of traditional and digital marketing channels (social media, email marketing, SEO/SEM basics).
- Proficiency in marketing analytics tools and reporting.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinking with a keen eye for detail and design.
- Strong interpersonal skills and ability to work collaboratively.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience in the retail or FMCG (Fast-Moving Consumer Goods) industry.
- Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite basics).
- Understanding of local market dynamics in Abuja.
- Professional certifications in Digital Marketing.
Perks & Benefits
- Competitive salary and performance bonuses.
- Health insurance benefits.
- Opportunities for professional development and training.
- Dynamic and supportive work environment.
- Employee discounts on store products.
- Contribution to a rapidly growing and impactful retail brand.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking the application link below. Please ensure your resume highlights your experience in branding and promotional marketing.