About Company
LGE Community Credit Union is a not-for-profit financial institution dedicated to providing a full range of financial services to its members. Established over 85 years ago, we pride ourselves on building lasting relationships within the communities we serve, fostering financial well-being, and making a positive impact. With a strong commitment to member satisfaction, community involvement, and technological innovation, LGE offers a supportive and dynamic work environment where employees can thrive and contribute to a meaningful mission. We believe in empowering our members to achieve their financial dreams and our employees to reach their full professional potential. Join a team that values integrity, service, and making a real difference in people’s lives.
Job Description
Are you a digital marketing enthusiast with a passion for driving engagement and growth? LGE Community Credit Union is seeking a talented and driven Marketing Officer to join our dynamic Digital Team. In this pivotal role, you will be instrumental in shaping and executing our digital marketing strategies, enhancing our online presence, and connecting with our members across various digital platforms. This isn’t just a job; it’s an opportunity to apply your expertise in a mission-driven organization that genuinely cares about its community and members. You will be responsible for developing innovative digital campaigns, managing our social media presence, optimizing our website for search engines, and leveraging data analytics to inform decision-making.
We’re looking for someone who thrives in a collaborative environment, is proactive in identifying new trends, and possesses a strong understanding of the digital landscape within the financial services sector. Your day-to-day will involve a mix of strategic planning, content creation, campaign execution, and performance analysis. You’ll work closely with other marketing team members, product owners, and IT to ensure seamless integration and alignment of digital efforts with overall business objectives. Join us in making a difference, one digital interaction at a time, by promoting financial literacy and responsible banking practices through compelling online content and engaging campaigns. This role offers a unique blend of strategic thinking, creative execution, and analytical rigor, all within a supportive culture that values growth and innovation. Your contributions will directly impact our ability to reach and serve our diverse membership, helping them achieve their financial goals while strengthening LGE’s brand in the digital realm. If you’re ready to bring your digital marketing prowess to an organization that truly invests in its community and employees, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including social media, email, SEO, SEM, and display advertising.
- Manage and optimize LGE Community Credit Union's social media profiles, developing engaging content calendars and fostering community interaction.
- Conduct thorough keyword research and implement SEO best practices to improve website ranking, organic traffic, and overall search visibility.
- Oversee content creation for all digital platforms, ensuring it aligns with brand guidelines, marketing objectives, and regulatory compliance.
- Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools, providing actionable insights for continuous improvement and ROI optimization.
- Collaborate effectively with internal teams (e.g., product development, sales, IT) to ensure a cohesive marketing strategy and consistent brand message across all member touchpoints.
- Stay current with the latest digital marketing trends, tools, platforms, and best practices, bringing new ideas and innovations to enhance our digital presence.
- Assist in managing and updating the credit union's website content, ensuring accuracy, relevance, and an optimal user experience.
- Support the development and execution of A/B tests and other optimization experiments to enhance campaign effectiveness and user engagement.
- Contribute to the overall marketing strategy and annual planning process, providing digital expertise and insights.
Required Skills
- Proven experience (4+ years) in digital marketing with a strong portfolio of successful campaigns and measurable results.
- Expertise in SEO/SEM, social media marketing (paid and organic), email marketing, and content marketing principles.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Suite, CRM software, marketing automation platforms).
- Strong analytical skills with the ability to interpret complex data, draw meaningful conclusions, and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Experience working specifically within the financial services, credit union, or banking industry.
- Familiarity with specific marketing automation platforms relevant to financial services.
- Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing areas.
- Experience with website content management systems (CMS) like WordPress or similar.
- Master's degree in a relevant field.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with generous company matching contributions.
- Generous paid time off (PTO) and paid holidays.
- Opportunities for continuous professional development and continuing education.
- Employee assistance program and wellness initiatives.
- Supportive, collaborative, and team-oriented work environment.
- Active community involvement and volunteer opportunities.
- Employee discounts on LGE products and services.
How to Apply
Ready to make a significant impact at a trusted financial institution and advance your digital marketing career? We invite you to explore this exciting opportunity. To apply, please click on the application link below, which will direct you to our official careers page. There, you can submit your resume and cover letter, detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application and learning how your digital marketing expertise can contribute to LGE Community Credit Union’s continued success and growth.