About Company
Kainos is a UK-based provider of digital services and platforms. With a strong presence in Belfast, we are a leading technology company that partners with public and commercial sector organisations to design, build, and operate digital services that improve people’s lives. We’re passionate about making a difference to our customers and colleagues, and we achieve this by working smarter, innovating, and bringing the best of ourselves to work. We are committed to fostering an inclusive culture where everyone can thrive, offering an environment that encourages continuous learning, development, and personal growth. Our success is built on a foundation of diverse talent and a collaborative, ‘can-do’ attitude.
Job Description
Kainos is seeking a highly motivated and experienced Remote Marketing Manager to join our dynamic marketing team. In this pivotal role, you will be responsible for developing, executing, and optimising marketing strategies that drive brand awareness, generate leads, and support our business growth objectives across various sectors. You will work autonomously within a collaborative remote team environment, leading key campaigns and initiatives from conception to completion. This role requires a strategic thinker with a hands-on approach to digital marketing, content creation, and performance analysis. You will be instrumental in shaping our messaging, enhancing our digital footprint, and ensuring consistent brand representation across all channels. We’re looking for someone who thrives in a fast-paced, innovative culture and is eager to make a significant impact on our global presence. Your expertise will directly influence our ability to reach new audiences and deepen engagement with existing clients, contributing directly to Kainos’s continued success and expansion within the digital services landscape. This is an exciting opportunity for a seasoned marketing professional to lead significant initiatives and contribute to a company that values innovation and client success.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives, focusing on digital channels and remote execution.
- Manage and optimise marketing campaigns across multiple platforms including SEO, SEM, social media, email marketing, and content syndication.
- Oversee the creation of compelling marketing content, including website copy, blog posts, whitepapers, case studies, videos, and presentations.
- Monitor, analyse, and report on the performance of marketing campaigns, using data to inform future strategies and demonstrate ROI.
- Collaborate closely with sales, product, and sector teams to ensure marketing efforts effectively support lead generation and sales enablement.
- Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve strategic goals.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Ensure brand consistency and adherence to brand guidelines across all marketing materials and communications.
- Mentor junior marketing team members and foster a culture of continuous improvement and innovation within the remote team.
Required Skills
- Proven experience (5+ years) in a Marketing Manager role, ideally within a B2B technology or services company.
- Demonstrable expertise in digital marketing, including SEO, SEM, social media marketing, email marketing, and analytics.
- Strong understanding of content marketing principles and experience in developing engaging content strategies.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
- Proven ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a remote environment.
- Strong project management and organisational skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience working with agile marketing methodologies.
- Certifications in Google Ads, Google Analytics, HubSpot, or other relevant marketing platforms.
- Familiarity with the digital services or software development industry.
- Experience managing and mentoring a small team of marketing professionals.
Perks & Benefits
- Competitive salary and performance-related bonus scheme.
- Generous holiday allowance.
- Private medical insurance.
- Pension scheme with employer contributions.
- Life assurance.
- Flexible working options, including fully remote working.
- Ongoing training, development, and career progression opportunities.
- Access to a comprehensive benefits platform, including discounts and wellbeing programmes.
- Employee stock purchase plan.
- Vibrant company culture with regular social events (virtual and in-person where possible).
How to Apply
If you are a passionate and strategic Marketing Manager looking for a challenging yet rewarding remote role with a leading technology company, we encourage you to apply! Please click on the application link below to submit your CV and a cover letter outlining your relevant experience and why you believe you are the ideal candidate for this position.