About Company
Join Next Plc, a leading FTSE 100 company and one of the UK’s most established and successful multi-channel retailers. With a rich heritage spanning decades, Next has built a reputation for style, quality, and exceptional customer service across its extensive range of clothing, homeware, and beauty products. We are a dynamic organisation constantly evolving to meet the demands of a fast-paced retail landscape, leveraging innovative technology and a commitment to sustainability. Our success is driven by our talented teams, who embody our values of collaboration, innovation, and customer-centricity. Headquartered in Leicestershire, Next offers a vibrant and supportive culture where talent is nurtured, and career growth is actively encouraged. We believe in empowering our employees to make a real impact, contributing to our continued growth and iconic brand presence both in the UK and internationally. We are dedicated to creating an inclusive workplace where everyone feels valued and can thrive.
Job Description
Are you a creative and results-driven Marketing Executive eager to shape brand narratives and drive engagement from the comfort of your home office? Next Plc is seeking a dynamic Marketing Executive to join our expanding remote team, specifically supporting our Leicester-based operations and broader national campaigns. In this pivotal role, you will be instrumental in developing, implementing, and optimising marketing strategies across various digital channels to enhance brand visibility, attract new customers, and foster loyalty for Next’s diverse product categories. This is an exciting opportunity for a self-starter with a passion for retail and a strong grasp of digital marketing trends to contribute significantly to a household name. You will work autonomously while collaborating closely with a supportive team, leveraging your expertise to translate business objectives into impactful marketing initiatives. Your day-to-day will involve everything from content creation and social media management to email marketing campaigns and performance analysis, all designed to resonate with our target audience and drive measurable outcomes. We are looking for someone who thrives in a remote environment, possesses excellent communication skills, and is adept at managing multiple projects with precision and creativity. This role offers the flexibility of remote work, allowing you to contribute to a major retail brand without the daily commute, whilst remaining connected to our vibrant Leicester hub. You will be a key player in ensuring our brand message is consistent, engaging, and effectively reaches our target demographics.
Key Responsibilities
- Develop and execute comprehensive marketing campaigns across digital platforms including social media, email, SEO/SEM, and display advertising.
- Create compelling and on-brand marketing content, including copy, visuals, and video concepts, tailored for various channels.
- Monitor, analyse, and report on the performance of marketing campaigns, providing insights and recommendations for optimisation.
- Collaborate with internal teams (e.g., product, sales, e-commerce) to align marketing efforts with overall business goals and product launches.
- Manage and maintain Next's social media presence, engaging with the community and driving brand awareness.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Assist in the development of the overall marketing strategy and budget planning.
- Ensure all marketing activities comply with brand guidelines and relevant regulations.
- Coordinate with external agencies and partners as required for specific campaigns.
Required Skills
- Minimum of 2 years of proven experience in a marketing role, preferably within retail or e-commerce.
- Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
- Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights).
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to create engaging and persuasive marketing copy.
- Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Self-motivated and able to work independently as part of a remote team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience with CRM software and marketing automation platforms.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
- Experience working with a major retail brand or agency.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
Perks & Benefits
- Competitive salary and performance-related bonuses.
- Generous staff discount across Next products.
- Flexible remote working environment.
- Company pension scheme.
- Life assurance and private medical insurance options.
- 25 days annual leave plus bank holidays.
- Opportunities for continuous professional development and career progression within a FTSE 100 company.
- Access to an employee assistance program.
How to Apply
Ready to bring your marketing expertise to a leading retail brand? Please click on the application link below to visit the Next Plc careers portal. Search for ‘Marketing Executive’ or similar roles within our ‘Marketing’ section and submit your CV and cover letter, detailing why you are the ideal candidate for this remote opportunity.