About Company
West Georgia National Bank (WGNB) has been a steadfast cornerstone of the West Georgia community for over a century, providing trusted financial services and fostering economic growth since its founding in 1891. We are more than just a bank; we are a community-focused institution deeply committed to building lasting relationships with our customers by offering personalized service, innovative financial solutions, and a deep understanding of local needs. At WGNB, we believe in supporting the communities we serve, not just through banking, but through active involvement, partnership, and a genuine desire to see our region thrive. Our enduring success is built on a foundation of integrity, unwavering customer trust, and the dedication of our talented team. As we evolve our approach to work in the modern era, we are embracing remote collaboration to attract top talent who share our values and commitment to excellence, regardless of their physical location within our service area. Join us in shaping the future of community banking, where your contributions directly impact our customers’ financial well-being and the vibrancy of West Georgia.
Job Description
West Georgia National Bank is seeking a dynamic, highly motivated, and strategically-minded Marketing Executive with a strong affinity for remote collaboration to join our forward-thinking team. This is an exciting and unique opportunity for a skilled marketing professional to contribute significantly to our brand strategy, enhance our digital presence, and drive impactful customer engagement initiatives, all while working from the comfort and flexibility of a remote setup. As a Marketing Executive, you will be instrumental in developing, executing, and optimizing comprehensive marketing campaigns that resonate deeply with our target audience, effectively promote our diverse range of financial products and services, and ultimately reinforce our established position as a leading community bank. Your role will involve crafting compelling and compliant content, managing various digital marketing channels from end-to-end, meticulously analyzing campaign performance, and collaborating seamlessly with internal stakeholders across diverse departments. The ideal candidate will possess a keen understanding of the financial services landscape, exceptional communication skills tailored for a remote environment, and a proven track record of driving measurable marketing results. This role demands a proactive, self-starting individual who can thrive independently, yet effectively integrate and contribute within a distributed team, utilizing cutting-edge digital tools to maintain strong connections and shared objectives. If you are passionate about innovative marketing strategies, dedicated to community banking, and excel in a collaborative remote setting, we strongly encourage you to apply and help us continue our proud legacy of service and success.
Key Responsibilities
- Develop, implement, and manage integrated marketing campaigns across various digital channels (website, social media, email, SEO/SEM) to achieve defined business objectives and drive customer acquisition.
- Create engaging, high-quality, and compliant content for diverse marketing materials, including website copy, blog posts, social media updates, press releases, and email newsletters.
- Monitor and meticulously analyze campaign performance data using analytics tools, providing regular reports and actionable insights to optimize future marketing efforts and maximize ROI.
- Collaborate closely with product development, sales, and customer service teams to ensure all marketing initiatives are strategically aligned with overall business goals and evolving customer needs.
- Manage the bank's online reputation and social media presence, actively responding to inquiries, fostering positive community engagement, and protecting brand image.
- Conduct thorough market research to identify emerging trends, competitive landscapes, and untapped opportunities for innovation within the financial services sector.
- Ensure all marketing activities strictly comply with banking regulations, industry best practices, and internal brand guidelines, maintaining accuracy and consistency across all communications.
- Effectively utilize project management tools and communication platforms to facilitate efficient remote collaboration, streamline workflows, and ensure timely project delivery.
- Contribute to the strategic planning of annual marketing initiatives, budget allocation, and long-term brand development.
Required Skills
- Minimum of 4 years of progressive experience in a marketing role, with a strong preference for experience within the financial services industry or a heavily regulated environment.
- Demonstrated expertise in modern digital marketing strategies, including SEO/SEM, content marketing, social media management, and email marketing platforms.
- Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights) and CRM systems.
- Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and adapt messaging for different audiences and platforms.
- Strong project management abilities and proven experience managing multiple campaigns and initiatives simultaneously, often with competing deadlines.
- Ability to work independently, demonstrate strong initiative, and contribute effectively as part of a remote team environment.
- Proficiency in using collaboration tools (e.g., Slack, Microsoft Teams, Zoom) for effective remote communication and team synergy.
- Strategic thinking and strong problem-solving skills with a data-driven, analytical approach to marketing challenges.
Preferred Qualifications
- Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a closely related field.
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) for basic content creation and visual asset development.
- Familiarity with the local market dynamics and demographics in West Georgia.
- Relevant certifications in digital marketing (e.g., Google Ads, HubSpot Inbound Marketing, Meta Blueprint).
Perks & Benefits
- Competitive salary package and performance-based incentives.
- Comprehensive health, dental, and vision insurance plans for employees and their families.
- 401(k) retirement plan with generous company match to help secure your future.
- Generous paid time off (PTO) and company holidays.
- Flexible remote work environment that promotes work-life balance.
- Opportunities for continuous professional development, training, and career advancement.
- A supportive, collaborative, and inclusive team culture.
- The chance to make a direct and meaningful impact on a respected community institution.
How to Apply
Interested candidates are invited to submit their comprehensive resume and a compelling cover letter detailing their relevant experience, their passion for remote marketing, and how they would contribute to West Georgia National Bank’s mission. Please click on the application link below to apply for the job.