About Company
OK Zimbabwe Limited is a leading retail group operating a chain of supermarkets across Zimbabwe. With a rich history of serving communities, we are committed to providing quality products, exceptional customer service, and value to our diverse customer base. We pride ourselves on innovation, community engagement, and fostering a dynamic work environment where talent thrives. Our brands are household names, and we play a significant role in the daily lives of millions of Zimbabweans.
Job Description
Are you a results-driven and creative marketing professional looking to make an immediate impact? OK Zimbabwe Limited is seeking a dynamic Marketing Executive to join our vibrant team in Harare. This is an exciting opportunity for an individual with a strong passion for retail and a proven track record in developing and executing successful marketing strategies. As a Marketing Executive, you will be instrumental in enhancing our brand presence, driving customer engagement, and boosting sales across our extensive network of stores. You will work within a fast-paced environment, requiring agility, strategic thinking, and hands-on execution from day one.
Your role will encompass a broad spectrum of marketing activities, from market research and campaign development to digital marketing and promotional event coordination. We are looking for someone who can not only conceptualize innovative ideas but also bring them to life with precision and flair. The ideal candidate will possess excellent communication skills, a keen understanding of consumer behavior in the Zimbabwean market, and the ability to collaborate effectively with cross-functional teams, including sales, operations, and merchandising. If you are ready to take on a challenging yet rewarding role where your contributions are recognized and valued, and you are eager to hit the ground running, then we encourage you to apply immediately. Join OK Zimbabwe Limited and be a part of a team that is shaping the future of retail in Zimbabwe.
Key Responsibilities
- Develop, implement, and manage comprehensive marketing campaigns that align with business objectives and drive brand awareness and sales.
- Conduct market research and analysis to identify trends, customer needs, and competitive landscape, informing strategic decisions.
- Manage and optimize digital marketing channels, including social media, email marketing, and website content, to maximize reach and engagement.
- Plan and execute promotional activities, in-store activations, and special events to attract customers and enhance their shopping experience.
- Collaborate closely with the sales and merchandising teams to ensure marketing initiatives support product launches and sales targets.
- Monitor, analyze, and report on the effectiveness of marketing campaigns, using data to refine future strategies.
- Oversee the creation of compelling marketing collateral, including advertisements, brochures, flyers, and digital assets.
- Manage relationships with external agencies, suppliers, and media partners.
- Maintain a strong understanding of the OK Zimbabwe brand guidelines and ensure consistent brand messaging across all platforms.
- Identify new marketing opportunities and innovative approaches to reach target audiences.
Required Skills
- Proven experience in marketing, preferably within the retail sector.
- Strong understanding of digital marketing platforms and analytics.
- Excellent written and verbal communication skills.
- Proficiency in marketing software and tools.
- Ability to work effectively in a fast-paced and dynamic environment.
- Strategic thinking and problem-solving abilities.
- Strong project management and organizational skills.
- Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Post-graduate qualification in Marketing or Business.
- Experience with CRM software and marketing automation platforms.
- Familiarity with the Zimbabwean retail market and consumer behavior.
- Ability to speak local languages (e.g., Shona, Ndebele) is an advantage.
- Demonstrated ability to drive sales growth through marketing initiatives.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and career advancement.
- Comprehensive health and wellness benefits.
- Employee discount programs across OK Zimbabwe stores.
- A supportive and collaborative work environment.
- Participation in impactful marketing campaigns for a leading brand.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are the ideal fit for this immediate start role at OK Zimbabwe Limited. Please highlight your specific achievements in previous marketing roles.