About Company
Aloha Exchange is more than just a retail store; we are a lifestyle brand deeply rooted in the vibrant culture and aloha spirit of Kailua, Hawaii. Since our inception, we’ve been dedicated to curating a unique collection of apparel, accessories, and local goods that embody the laid-back yet adventurous Hawaiian way of life. Our mission is to share the spirit of aloha through high-quality products and meaningful community engagement, fostering a sense of connection to the islands and its people. We believe in creativity, authenticity, and sustainability, and we strive to build a team that reflects these values, contributing to a workplace that feels like family.
Job Description
Are you a creative and driven marketing professional with a passion for brand storytelling and a deep appreciation for the unique culture of Hawaii? Aloha Exchange is seeking an energetic and dedicated Marketing Coordinator – Brand Development to join our ohana in beautiful Kailua. This pivotal role will be instrumental in shaping and amplifying the Aloha Exchange brand voice, ensuring consistency across all our customer touchpoints. You will be at the forefront of developing and executing innovative marketing campaigns that resonate with our target audience, driving engagement, and fostering a deeper connection with our community. As our Marketing Coordinator, you will immerse yourself in the day-to-day execution of our brand strategy. This includes crafting compelling content for social media, email newsletters, and our website, ensuring every message reflects our authentic Hawaiian roots and laid-back surf culture. You will collaborate closely with our retail team to promote in-store events and new product launches, helping to create memorable experiences for our customers. This role is perfect for someone who thrives in a dynamic environment, is eager to contribute fresh ideas, and possesses a keen eye for detail in visual and written communication. You’ll have the opportunity to make a tangible impact on our brand’s growth, working with a team that values creativity, collaboration, and the spirit of aloha. If you’re ready to blend your marketing expertise with your love for island life and help us tell our story, we encourage you to apply. Join us in celebrating and sharing the essence of Aloha Exchange!
Key Responsibilities
- Develop and execute engaging marketing campaigns across various digital and traditional channels to enhance brand visibility and engagement.
- Manage content creation for social media platforms, email marketing, blog posts, and website updates, ensuring brand voice consistency.
- Assist in the planning and coordination of brand development initiatives, product launches, and promotional events.
- Monitor and analyze marketing campaign performance, providing insights and recommendations for optimization.
- Collaborate with the retail team to align marketing efforts with in-store promotions and customer experiences.
- Conduct market research to identify trends, competitive landscapes, and new opportunities for brand growth.
- Maintain brand guidelines and ensure all external communications adhere to the Aloha Exchange aesthetic and messaging.
Required Skills
- 2+ years of experience in marketing, brand development, or a related field
- Strong understanding of digital marketing principles, including social media, email marketing, and content strategy
- Excellent written and verbal communication skills with a keen eye for detail
- Proficiency in marketing software and platforms (e.g., social media management tools, email marketing platforms)
- Ability to work independently and collaboratively in a fast-paced, creative environment
- Demonstrated ability to manage multiple projects and meet deadlines
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva)
- Knowledge of the Hawaiian market and local cultural nuances
- Passion for lifestyle brands, surf culture, and sustainability
Perks & Benefits
- Competitive salary and performance bonuses
- Comprehensive health, dental, and vision insurance
- Paid time off and company holidays
- Generous employee discounts on Aloha Exchange products
- Opportunity to work in a vibrant, creative, and supportive team environment
- Contribution to a brand that celebrates Hawaiian culture and community
How to Apply
If you are ready to bring your marketing talents to a brand that truly embodies the spirit of aloha, we invite you to apply! Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are passionate about the Aloha Exchange brand.