About Company
AutoNation, Inc. is America’s largest and most recognized automotive retailer, leading the industry in vehicle sales and customer satisfaction. With a nationwide network of dealerships, we offer a vast selection of new and used vehicles, parts, and services from the industry’s leading manufacturers. At AutoNation, we’re not just selling cars; we’re providing an unparalleled customer experience, driven by innovation, integrity, and a passion for what we do. We are committed to fostering a diverse and inclusive environment where every associate can thrive and contribute to our shared success. Our digital presence is critical to our continued growth, connecting us with customers across the nation and simplifying their car-buying journey. Join a team where your contributions truly make an impact and help shape the future of automotive retail.
Job Description
Are you a digital marketing enthusiast with a knack for execution and a passion for driving online engagement? AutoNation is seeking a dynamic and detail-oriented Marketing Associate – Digital Projects to join our innovative team in Chapel Trail, Pembroke Pines. In this role, you will be instrumental in supporting the planning, execution, and optimization of our various digital marketing initiatives. You’ll work closely with our marketing and sales teams, contributing to projects spanning website content management, social media campaigns, email marketing, search engine optimization (SEO), and paid advertising (SEM). This is an exciting opportunity for an ambitious individual to gain hands-on experience across a broad spectrum of digital marketing disciplines within a leading automotive retail company. You will help us enhance our online presence, engage with our customers digitally, and ultimately drive traffic and conversions. If you’re eager to learn, proactive in problem-solving, and thrive in a fast-paced environment where your ideas can make a real difference, we encourage you to apply. This role offers significant growth potential for a motivated individual looking to build a career in digital marketing.
Key Responsibilities
- Assist in the development and execution of digital marketing campaigns across various channels, including social media, email, and display advertising.
- Support content creation and management for our dealership websites, ensuring accuracy, relevance, and SEO best practices.
- Monitor and report on digital campaign performance, utilizing tools like Google Analytics to track key metrics and identify areas for improvement.
- Conduct keyword research and competitive analysis to inform SEO and SEM strategies.
- Manage and schedule social media content, engaging with our online community and monitoring brand mentions.
- Collaborate with internal teams (sales, service) and external agencies to ensure cohesive and effective marketing efforts.
- Assist in the creation and deployment of email marketing campaigns, including list segmentation and A/B testing.
- Keep abreast of the latest digital marketing trends and technologies to recommend innovative strategies.
- Ensure all digital marketing activities comply with brand guidelines and regulatory requirements.
- Support the marketing team with administrative tasks and project coordination as needed.
Required Skills
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Strong understanding of SEO/SEM principles and best practices.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable recommendations.
- Proven organizational and project management skills with keen attention to detail.
- Familiarity with content management systems (CMS) and basic HTML.
- Ability to work independently and collaboratively in a team environment.
- Creative thinking and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Prior internship or professional experience (1-2 years) in digital marketing.
- Experience in the automotive industry or a fast-paced retail environment.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Perks & Benefits
- Comprehensive Medical, Dental, and Vision Insurance.
- 401(k) with company match.
- Paid Time Off (PTO) and company holidays.
- Employee discounts on vehicle purchases, parts, and service.
- Opportunities for professional development and career advancement within AutoNation.
- A dynamic and supportive work environment.
- Life Insurance and Disability coverage.
How to Apply
Ready to accelerate your career? We invite you to apply by clicking on the link below. Please ensure your resume highlights your relevant digital marketing experience and skills. We look forward to reviewing your application!