About Company
LAPO Microfinance Bank is a leading financial institution dedicated to empowering low-income individuals and small-scale entrepreneurs across Nigeria. With a mission to alleviate poverty and promote economic self-reliance, we provide accessible and responsible financial services, including micro-loans, savings, and other financial products. We believe in fostering growth from the grassroots, helping ambitious individuals and small businesses turn their dreams into reality. Our extensive network and deep understanding of local communities enable us to make a tangible difference in the lives of millions, driving sustainable development and creating a ripple effect of prosperity. Join us and be part of a team that is not just processing transactions but transforming lives and communities.
Job Description
Are you a highly motivated and result-driven individual with a passion for sales and community development? LAPO Microfinance Bank is seeking a dynamic Loan Marketer to join our vibrant team in Calabar. This pivotal role involves actively identifying, acquiring, and nurturing relationships with potential clients who can benefit from our tailored microfinance services. You will be at the forefront of our mission, engaging directly with small business owners, traders, and entrepreneurs in local markets and communities on Moore Road and its environs. Your primary goal will be to promote our range of micro-loan products, explain their benefits, and guide clients through the application process.
This position requires an individual who thrives in a target-driven environment, possessing excellent communication and interpersonal skills to build trust and rapport with diverse client segments. You will be responsible for conducting initial client assessments, verifying business activities, and ensuring compliance with our lending policies. Beyond just sales, you will play a crucial role in providing ongoing sales support, educating clients on financial literacy, and fostering a strong understanding of responsible borrowing and repayment practices. This is an exciting opportunity for someone eager to make a significant impact, contributing directly to the financial inclusion and empowerment of underserved populations. If you are passionate about helping others achieve their financial goals while meeting and exceeding sales targets, we invite you to apply and become a key player in our impactful journey.
Key Responsibilities
- Proactively identify and recruit new clients for LAPO Microfinance Bank's loan products within designated market segments.
- Conduct daily field marketing activities, engaging with potential clients in markets, businesses, and communities.
- Explain loan products, terms, and conditions clearly and comprehensively to prospective clients.
- Assist clients in completing loan application forms and gather necessary documentation.
- Conduct preliminary credit assessments and due diligence on loan applicants.
- Monitor loan repayment performance and follow up with clients as needed to ensure timely repayments.
- Maintain strong client relationships through regular communication and excellent customer service.
- Achieve and exceed monthly loan disbursement and repayment targets.
- Provide sales support, including client education on financial literacy and product usage.
- Prepare and submit daily/weekly activity reports to the Team Lead.
Required Skills
- Proven sales and marketing experience, preferably in financial services or FMCG.
- Excellent communication and interpersonal skills.
- Strong negotiation and persuasion abilities.
- Ability to work independently and as part of a team.
- Goal-oriented with a strong drive to achieve targets.
- Good understanding of local markets and business environments in Calabar.
- Basic computer literacy (Microsoft Office Suite).
Preferred Qualifications
- OND/HND/B.Sc. in Business Administration, Marketing, Economics, or related fields.
- Previous experience in a microfinance institution or community development role.
- Familiarity with the Calabar market and local languages/dialects.
- Valid driver's license (motorcycle) is an added advantage.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Health and wellness programs.
- Comprehensive training and professional development opportunities.
- Clear career progression paths within the organization.
- Opportunity to make a significant social impact.
- Friendly and supportive work environment.
How to Apply
Interested and qualified candidates are encouraged to apply directly by clicking the application link below. Please ensure your resume highlights your relevant sales and marketing experience, especially in client acquisition and relationship management. We look forward to reviewing your application and potentially welcoming you to our team.