About Company
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people connect, learn, find jobs, and build their careers. With over 900 million members worldwide, we are at the forefront of shaping the future of work and professional development. We are committed to fostering a culture of diversity, inclusion, and belonging, where every employee feels empowered to bring their authentic selves to work and contribute their unique perspectives. Joining LinkedIn means becoming part of a team dedicated to making a positive impact on the lives of professionals globally, driven by innovation, integrity, and a focus on our members.
Job Description
Are you a highly motivated and results-driven marketing professional with a passion for leveraging the power of professional networking platforms? LinkedIn is seeking a talented Marketing Specialist to join our dynamic team and drive our presence and engagement within the North Ridge, Coralville market. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies specifically designed for the LinkedIn platform, aiming to increase brand awareness, drive user engagement, and support lead generation efforts in the local community. This is an exciting opportunity to utilize your expertise in content creation, community management, and performance analysis to connect with professionals and businesses. You will work closely with our regional sales and community teams to identify market opportunities, craft compelling campaigns, and measure their effectiveness. The ideal candidate will possess a deep understanding of LinkedIn’s features, a proven track record in digital marketing, and a knack for creating engaging, professional content that resonates with diverse audiences. If you’re passionate about empowering professionals and growing businesses through strategic marketing on the world’s leading professional network, we encourage you to apply and help us build a stronger, more connected professional community in Coralville.
Key Responsibilities
- Develop and implement strategic marketing campaigns on the LinkedIn platform to increase brand visibility and engagement within the North Ridge, Coralville area.
- Create compelling, professional content including articles, posts, videos, and thought leadership pieces tailored for LinkedIn audiences.
- Manage and grow LinkedIn company pages and groups, fostering community engagement and facilitating meaningful discussions.
- Monitor, analyze, and report on the performance of LinkedIn marketing initiatives, using data to optimize future campaigns.
- Collaborate with sales, public relations, and other internal teams to align marketing efforts with overall business objectives and local market needs.
- Identify trends and best practices in LinkedIn marketing and professional social media, implementing innovative strategies.
- Conduct market research to understand local professional needs and competitive landscape in Coralville.
- Support local events and partnerships with LinkedIn marketing collateral and promotional activities.
- Ensure all marketing activities comply with LinkedIn's brand guidelines and professional standards.
Required Skills
- Proven experience as a Marketing Specialist or similar role, with a strong focus on LinkedIn.
- In-depth knowledge of LinkedIn's platform, including sponsored content, LinkedIn Ads, and organic reach strategies.
- Excellent written and verbal communication skills, with a portfolio of professional content.
- Proficiency in marketing analytics tools and A/B testing methodologies.
- Strong understanding of digital marketing principles, including SEO, SEM, and content marketing.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Demonstrated ability to develop and execute successful marketing campaigns.
Preferred Qualifications
- Master's degree in Marketing or Business Administration.
- LinkedIn Marketing Solutions certifications.
- Experience with CRM software (e.g., Salesforce) and marketing automation platforms.
- Familiarity with the local business landscape and professional communities in Coralville, IA.
- Experience in B2B marketing or professional services industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- 401(k) matching and employee stock purchase program.
- Access to LinkedIn Learning and extensive professional development opportunities.
- Employee wellness programs and mental health resources.
- Opportunity to work with a globally recognized brand and impact millions of professionals.
- Supportive and inclusive company culture.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit your resume along with a cover letter highlighting your experience with LinkedIn marketing and your understanding of the Coralville market. We look forward to reviewing your application and potentially welcoming you to the LinkedIn team.