About Company
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people connect, learn new skills, find jobs, and build fulfilling careers. We are committed to a culture of belonging, where everyone can bring their authentic selves to work and make a meaningful impact. We empower our employees to innovate, collaborate, and grow, fostering an environment where curiosity and continuous learning thrive. Join us in shaping the future of work and helping professionals worldwide achieve their goals.
Job Description
Are you a wordsmith with a passion for professional communication and a deep understanding of digital content strategy? LinkedIn is seeking a talented and versatile Content Writer to join our dynamic team. In this remote-first role, you will be instrumental in crafting compelling narratives that resonate with our diverse global audience of professionals, job seekers, and businesses. You will develop and execute content strategies across various platforms and channels, ensuring our messaging is clear, concise, engaging, and aligned with LinkedIn’s brand voice and mission. This isn’t just about writing; it’s about influencing, educating, and inspiring millions to connect, learn, and grow their careers. You’ll work closely with product marketing, design, and SEO teams to produce high-quality content that drives engagement, enhances user experience, and reinforces LinkedIn’s position as the premier platform for professional development. If you thrive in a fast-paced environment, possess exceptional writing and editing skills, and are eager to make a significant impact, we encourage you to apply. This is a unique opportunity to contribute to a company that directly impacts the professional lives of hundreds of millions worldwide.
Key Responsibilities
- Develop, write, and edit high-quality, engaging content for LinkedIn's various platforms, including marketing materials, website copy, blog posts, social media updates, email campaigns, and in-product messaging.
- Collaborate with marketing, product, design, and sales teams to understand content needs and develop strategies that align with business objectives and user experience.
- Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content creation and ensure relevance.
- Optimize content for search engines (SEO) to improve visibility and organic traffic.
- Maintain a consistent brand voice, tone, and style across all communications, adhering to LinkedIn's brand guidelines.
- Review and provide constructive feedback on content produced by other team members or external contributors.
- Analyze content performance metrics and user feedback to continually refine and improve content strategy and effectiveness.
- Stay up-to-date with the latest content marketing trends, tools, and best practices.
Required Skills
- Exceptional written and verbal communication skills with a strong portfolio of published work.
- Proven ability to create engaging, clear, and concise content for a professional audience.
- In-depth understanding of SEO best practices and content optimization techniques.
- Proficiency in content management systems (CMS) and digital publishing tools.
- Strong research and analytical skills.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Excellent attention to detail and proofreading abilities.
- Demonstrated ability to adapt writing style to different audiences and platforms.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working in a large tech company or a fast-paced digital environment.
- Familiarity with A/B testing and content experimentation.
- Understanding of user experience (UX) principles as they relate to content.
- Experience with project management tools like Asana, Jira, or similar.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and flexible work arrangements.
- 401(k) matching and employee stock purchase program.
- Learning and development opportunities, including access to LinkedIn Learning.
- Wellness programs and employee assistance program.
- Parental leave and family support benefits.
- Modern tools and technology to support your work.
- Opportunities for career growth within a global organization.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and interest in this role. Please include a link to your online portfolio or provide writing samples that demonstrate your content creation skills.