About Company
Nation Media Group (NMG) is the largest independent media house in East and Central Africa, with operations spanning print, broadcast, and digital media. Established in 1959, NMG has grown to become a respected voice, delivering credible news, insightful analysis, and engaging entertainment across various platforms. Our mission is to inform, educate, and entertain our audiences while upholding the highest journalistic standards. We are at the forefront of media innovation, continually adapting to new technologies and consumption patterns to remain relevant and impactful. Joining NMG means being part of a dynamic team that shapes public discourse and contributes to the socio-economic development of the region. We foster a culture of excellence, integrity, and continuous learning, offering unparalleled opportunities for professional growth in a vibrant and challenging environment. We are committed to nurturing talent and providing a platform for individuals to thrive and make a significant impact.
Job Description
Are you a passionate and creative individual with a foundational understanding of content marketing, eager to kickstart your career in a dynamic media environment? Nation Media Group, the largest independent media house in East and Central Africa, is seeking a highly motivated Junior Content Marketing Manager to join our innovative marketing team on a part-time basis. This is an exceptional opportunity for a budding marketing professional to gain hands-on experience in content strategy, creation, and distribution within one of the region’s most influential media houses.
In this pivotal part-time role, you will work closely with our experienced marketing professionals and editorial teams, contributing significantly to the development and execution of engaging content across Nation Media Group’s diverse digital platforms. This includes our flagship news websites, specialized lifestyle blogs, vibrant social media channels, and targeted email campaigns. Your primary objective will be to support the team in crafting compelling narratives that not only resonate deeply with our varied target audiences but also enhance brand visibility, foster community engagement, and ultimately drive user acquisition and retention for our numerous publications and services.
You will be instrumental in assisting with the entire content lifecycle, from initial ideation and comprehensive research to meticulous writing, rigorous editing, and strategic optimization for search engines. We will expect you to ensure that all content produced aligns perfectly with NMG’s established brand voice, editorial guidelines, and overarching strategic marketing objectives. This part-time position requires approximately 20-25 hours per week, offering valuable flexibility to balance work with other commitments, making it ideal for students, recent graduates, or individuals seeking to expand their professional portfolio.
We are looking for someone who is not only a strong, articulate writer but also possesses a keen analytical mindset. You should be capable of understanding content performance metrics, interpreting data, and contributing to data-driven content decisions. You will learn how to leverage market trends, audience insights, and competitive analysis to inform content creation, and how to effectively measure the impact of your efforts through various analytics tools. This role is perfect for someone who is detail-oriented, proactive, thrives in a collaborative team setting, and is eager to make a tangible impact on how news and information are consumed in Kenya. Join us and help shape the future of media content in one of Africa’s most exciting media landscapes!
Key Responsibilities
- Assist in the research, creation, and editing of high-quality, engaging content for various digital platforms (websites, blogs, social media, email newsletters).
- Support the development and implementation of content marketing strategies to drive brand awareness and audience engagement.
- Conduct keyword research and apply basic SEO principles to optimize content for search engines.
- Collaborate with graphic designers and multimedia specialists to produce visually appealing content.
- Monitor and analyze content performance metrics, providing insights and recommendations for improvement.
- Assist in managing social media calendars and scheduling content posts.
- Stay updated on industry trends, competitor activities, and emerging content marketing tools.
- Contribute to brainstorming sessions for new content ideas and campaigns.
- Ensure all content adheres to brand guidelines, editorial standards, and legal requirements.
Required Skills
- Excellent written and verbal communication skills in English.
- Basic understanding of content marketing principles and digital media landscapes.
- Proficiency in content creation tools and platforms (e.g., CMS, social media management tools).
- Familiarity with SEO best practices and keyword research.
- Strong attention to detail and ability to work independently as well as part of a team.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Demonstrable passion for media, news, and digital content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Prior internship or part-time experience (e.g., 6-12 months) in content creation, digital marketing, or social media management.
- Familiarity with Google Analytics or other web analytics tools.
- Basic graphic design skills (e.g., Canva, Adobe Spark).
- Experience with email marketing platforms.
Perks & Benefits
- Opportunity to work with a leading media house in East Africa.
- Mentorship and professional development opportunities.
- Flexible part-time working hours.
- Collaborative and supportive team environment.
- Exposure to diverse media platforms and content strategies.
- Access to industry events and learning resources.
How to Apply
Interested candidates who meet the qualifications are invited to submit their application through the provided link below. Please ensure your resume highlights your relevant experience and skills. We encourage you to include a cover letter explaining why you are the ideal candidate for this role and what excites you about content marketing at Nation Media Group. Only shortlisted candidates will be contacted for an interview.