About Company
IBM Canada, a crucial part of the global IBM corporation, stands as a beacon of innovation and technological advancement. While our primary operational roots are firmly planted in Canada, we are a vital contributor to IBM’s worldwide mission: to deliver groundbreaking technology solutions in AI, cloud, security, and enterprise systems to businesses and organizations across the globe. At IBM Canada, we are deeply committed to cultivating a diverse, inclusive, and dynamic environment where creativity flourishes, and every individual is empowered to make a significant and lasting impact. Join a team that is not just reacting to the future but actively shaping it, driven by a legacy of leadership and a forward-thinking approach to problem-solving. We pride ourselves on pushing the boundaries of what’s possible, fostering continuous learning, and driving progress that matters.
Job Description
Are you a highly motivated, detail-oriented, and enthusiastic individual with a foundational passion for marketing and the transformative power of technology? IBM Canada is actively seeking a dynamic Marketing Assistant to join our vibrant team, operating from our presence in Georgetown, Delaware. This is an unparalleled opportunity to launch and accelerate your career within one of the world’s most recognized and influential technology companies. As a Marketing Assistant, you will assume a pivotal role in supporting the end-to-end execution of a diverse range of marketing initiatives, directly contributing to the amplification of our brand presence, the effectiveness of our client engagement strategies, and overall market growth.
You will have the unique chance to work alongside seasoned marketing professionals, gaining invaluable, hands-on experience in a fast-paced, intellectually stimulating, and highly innovative environment. Your daily contributions will be instrumental in helping us craft compelling messages, strategically reach our target audiences, and reinforce IBM’s leading position in the market. This role is perfectly suited for an ambitious candidate who is eager to learn, adaptable to new challenges, and keen to grow within a global organization that deeply values creativity, strategic insight, and an unwavering commitment to excellence. We are not just offering a job; we are offering a career path where you can truly make a tangible difference. The successful candidate will be key in managing day-to-day marketing operations, coordinating complex projects, and ensuring seamless, consistent communication across all our marketing channels. If you are passionate about the future of technology, driven to develop and refine your marketing skill set, and ready to contribute to impactful campaigns that are redefining industries, we strongly encourage you to apply for this immediate hiring opportunity. Immerse yourself in the dynamic world of enterprise technology marketing and contribute to projects that are at the forefront of innovation.
Key Responsibilities
- Assist in the strategic development and flawless execution of integrated marketing campaigns across various digital and traditional channels.
- Contribute to compelling content creation, including drafting engaging social media posts, insightful blog articles, targeted email newsletters, and precise website copy.
- Manage and meticulously update marketing collateral, ensuring absolute brand consistency, accuracy, and adherence to guidelines.
- Conduct thorough market research and comprehensive competitor analysis to identify emerging trends, market gaps, and strategic opportunities.
- Coordinate all logistical aspects for virtual events, webinars, conferences, and potential in-person industry gatherings.
- Track, analyze, and report on marketing campaign performance metrics, providing actionable insights for continuous optimization and improvement.
- Maintain and organize marketing databases and customer relationship management (CRM) systems with meticulous attention to detail.
- Collaborate cross-functionally with sales, product development, and communications teams to ensure unified and effective integrated marketing strategies.
- Assist with the meticulous budgeting and invoicing processes for all marketing-related activities.
Required Skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other standard office productivity tools.
- Exceptional written and verbal communication skills, with a keen eye for detail and persuasive language.
- Strong organizational abilities and a meticulous attention to detail, capable of managing multiple priorities.
- Demonstrated ability to manage multiple tasks, prioritize effectively, and meet deadlines in a dynamic, fast-paced environment.
- A foundational understanding of core marketing principles, strategies, and methodologies.
- Proactive, self-motivated, and possessing a strong eagerness to learn and adapt quickly.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
- Previous internship or entry-level professional experience in a marketing capacity.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) or CRM software (e.g., Salesforce).
- Experience with social media management tools, content scheduling platforms, and analytics reporting.
- Conceptual knowledge of key digital marketing concepts (e.g., SEO, SEM, content marketing, email marketing).
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans, ensuring well-being.
- Generous paid time off, including vacation, sick leave, and company-observed holidays.
- 401(k) retirement savings plan with a competitive company match.
- Significant opportunities for professional development, continuous learning, and career advancement within a global leader.
- Access to IBM's extensive internal learning platforms, training resources, and mentorship programs.
- Employee assistance program and a variety of wellness initiatives to support work-life balance.
- A supportive, inclusive, and highly collaborative work environment.
- Exclusive employee discounts on select IBM products and services.
How to Apply
Interested candidates are strongly encouraged to apply by clicking the link provided below. Please ensure your resume and a compelling cover letter are tailored to highlight your relevant experience, passion for marketing, and enthusiasm for technology. On the IBM Careers page, we recommend searching for ‘Marketing Assistant’ and specifying ‘United States’ for the location. You may further refine your search by adding ‘Georgetown, DE’ if the search functionality allows, to find the most relevant openings. We eagerly anticipate reviewing your application!