About Company
Access Bank Plc is a leading full-service commercial bank operating through a network of more than 600 branches and service outlets, spanning three continents, 12 countries, and serving over 40 million customers. We are one of Nigeria’s largest financial institutions by asset base and a trailblazer in digital banking, corporate social responsibility, and sustainable banking practices. Our unwavering commitment is to redefine banking for our customers, creating immense value for all stakeholders, and contributing positively to the communities we serve across Africa and beyond. At Access Bank, we firmly believe in empowering our employees and fostering an inclusive culture where innovation thrives, diverse perspectives are celebrated, and talent is meticulously nurtured. We are dedicated to building a brighter future for Africa through sustainable and inclusive growth, driven by our core values of Leadership, Ownership, Passion, Innovation, and Execution (L.O.P.I.E.). Join us in our ambitious journey to become the World’s Most Respected African Bank, where you can make a tangible impact and grow your career.
Job Description
Are you a results-driven marketing professional with a passion for innovation and a flair for strategic communication? Access Bank Plc is seeking a dynamic and experienced Marketing Executive to join our vibrant team in Uyo. This pivotal role offers an exciting opportunity to contribute significantly to the bank’s market leadership and customer engagement strategies within the Akwa Ibom region. As a Marketing Executive, you will be instrumental in developing and executing comprehensive marketing campaigns across various channels, designed to enhance our brand presence, drive customer acquisition, and foster customer loyalty. You will work closely with diverse internal departments, including sales, product development, digital innovation, and corporate communications, to ensure cohesive, impactful, and compliant marketing initiatives that align with our strategic goals.
Your responsibilities will span across in-depth market research and analysis to identify trends and opportunities, meticulous campaign planning and execution, effective digital marketing strategies (including social media, email marketing, and SEO/SEM oversight), compelling content creation, seamless event management, and rigorous performance analysis using key metrics. We are looking for an individual who can not only translate complex business objectives into compelling and actionable marketing strategies but also identify emerging market trends and leverage data-driven insights to continually optimize campaign effectiveness and return on investment.
If you possess exceptional communication and interpersonal skills, a highly creative and analytical mindset, and a proven track record in financial services marketing or a related fast-paced, customer-centric industry, we strongly encourage you to apply. This role demands a proactive approach, strong project management capabilities, a keen understanding of the local market dynamics, and the ability to thrive in a collaborative, fast-evolving, and target-oriented environment. You will be a key player in shaping how Access Bank connects with its diverse customer base, ensuring our brand message resonates deeply and consistently across all touchpoints. We offer a stimulating and inclusive work environment where your innovative ideas are valued, your professional growth is actively supported through continuous learning opportunities, and you can make a tangible impact on our success. Embark on a rewarding career path with Access Bank and help us continue to set benchmarks for excellence and innovation in the Nigerian banking sector.
Key Responsibilities
- Develop and implement strategic marketing plans and campaigns to achieve business objectives.
- Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape.
- Manage and coordinate integrated marketing activities across various channels, including digital, print, and events.
- Create compelling and compliant marketing content, including brochures, presentations, social media posts, and website copy.
- Monitor and analyze campaign performance using key metrics, providing regular reports and actionable insights for optimization.
- Collaborate effectively with sales, product, and digital teams to ensure integrated and synergistic marketing efforts.
- Manage relationships with external agencies, vendors, and partners as required.
- Ensure all marketing materials and campaigns comply with regulatory guidelines and brand standards.
- Plan and execute promotional events, workshops, product launches, and customer engagement initiatives.
- Identify new market opportunities and propose innovative marketing strategies to drive growth and market share.
Required Skills
- Proven experience (3+ years) in marketing strategy development and execution.
- Strong understanding of digital marketing principles (SEO, SEM, social media marketing, email marketing).
- Excellent written and verbal communication skills with persuasive capabilities.
- Analytical skills with the ability to interpret complex data and generate actionable insights.
- Proficiency in marketing automation software and CRM tools.
- Strong project management and organizational skills, with attention to detail.
- High level of creativity and ability to think innovatively.
- Ability to work collaboratively and effectively in a team-oriented environment.
- Demonstrable knowledge of the financial services industry and its market dynamics.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- Professional certification in Marketing (e.g., CIM, NIMN).
- Experience with graphic design tools (e.g., Adobe Creative Suite) for basic content creation.
- Demonstrated success in increasing brand awareness, customer acquisition, and engagement.
- Fluency in local Nigerian languages (e.g., Ibibio) is a significant advantage.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Comprehensive health and wellness programs for employees and their families.
- Generous paid time off, including annual leave and public holidays.
- Extensive professional development and continuous training opportunities.
- Employee discount on various banking products and services.
- Access to a robust learning and development platform for career advancement.
- Inclusive and diverse work environment that values every individual.
- Contributory pension scheme and other social security benefits.
- Opportunities for career progression within a leading financial institution.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in marketing, your strategic thinking, and your passion for driving brand growth within the financial sector. We look forward to reviewing your application.