About Company
Google’s mission is to organize the world’s information and make it universally accessible and useful. We are a global technology leader committed to innovation, diversity, and creating products that improve the lives of billions. From search and advertising to cloud computing and AI, our teams are constantly pushing the boundaries of what’s possible. We believe in building a vibrant and inclusive culture where every Googler can thrive, grow, and contribute to impactful work that shapes the future.
Job Description
Are you a recent graduate or an early-career professional with a burning passion for the dynamic world of digital marketing? Do you dream of kickstarting your career at a company that’s synonymous with innovation and global impact? Google is actively seeking bright, motivated individuals to join our vibrant Digital Marketing team right here in Pittsburgh. This entry-level opportunity is specifically designed for aspiring digital marketers eager to dive deep into the exciting realms of online advertising, data analytics, and comprehensive campaign optimization.
At Google, we operate at the intersection of technology and creativity, empowering businesses of all sizes and connecting users worldwide with information and opportunities. As an Entry-Level Digital Marketing Specialist, you won’t just be an observer; you’ll be an active contributor, playing a pivotal role in helping our diverse range of clients effectively leverage Google’s unparalleled advertising platforms. This includes mastering Google Ads, optimizing for Search, crafting engaging Display campaigns, strategizing on YouTube, and exploring new frontiers in digital outreach. You’ll gain invaluable hands-on experience in developing, implementing, and rigorously analyzing digital marketing strategies that deliver tangible results, all while working collaboratively alongside seasoned professionals who are recognized leaders in the industry.
This role is ideally suited for someone who thrives amidst the rapid pace of technological change, possesses a strong aptitude for analytical thinking, and demonstrates a keen knack for creative problem-solving. Your responsibilities will span a wide spectrum, from conducting meticulous keyword research and crafting compelling ad copy to meticulously monitoring campaign performance and preparing insightful client reports. We are particularly interested in individuals who are not only intensely curious about the continually evolving digital landscape but also possess exceptional communication skills, an innate ability to work effectively in a team, and a proactive, collaborative spirit.
You will benefit from comprehensive training programs and dedicated mentorship, meticulously designed to equip you with the essential tools, cutting-edge knowledge, and strategic insights necessary to flourish as a successful digital marketing professional. This isn’t merely a job; it’s a meticulously crafted launchpad for a profoundly rewarding career where your fresh ideas are genuinely valued, your innovative contributions are celebrated, and your professional growth is relentlessly supported. If you are eager to learn from the very best in the business, contribute meaningfully to high-impact projects, and play a direct role in helping businesses not just survive but thrive in the complex digital age, then we wholeheartedly encourage you to apply. Join Google, and together, let’s shape the future of digital marketing, one successful campaign at a time!
Key Responsibilities
- Assist in the development, implementation, and optimization of digital marketing campaigns across Google Ads, Search, Display, and YouTube.
- Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategy.
- Write compelling ad copy and creative briefs that resonate with target audiences.
- Monitor campaign performance metrics, analyze data, and identify trends and opportunities for improvement.
- Prepare regular performance reports and present insights to internal teams and potentially external stakeholders.
- Collaborate with senior marketing specialists and cross-functional teams to achieve client objectives.
- Stay up-to-date with industry trends, Google product updates, and best practices in digital marketing.
- Participate in ongoing training and professional development opportunities.
- Contribute to team knowledge sharing and process improvement initiatives.
Required Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Demonstrated interest in digital marketing, online advertising, or e-commerce.
- Ability to work independently and collaboratively in a fast-paced team environment.
- Strong organizational skills and attention to detail.
Preferred Qualifications
- Prior internship or project experience in digital marketing, advertising, or analytics.
- Familiarity with Google Ads platform or other advertising platforms.
- Basic understanding of SEO principles or web analytics (e.g., Google Analytics).
- Experience with presentation software (e.g., Google Slides, PowerPoint).
- Certifications in Google Ads or other relevant digital marketing areas.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off, including vacation, sick leave, and holidays.
- Flexible work arrangements (Hybrid model).
- Opportunities for professional development, training, and career growth.
- On-site amenities including gourmet meals, fitness centers, and wellness programs.
- Employee assistance programs and mental health resources.
- Retirement savings plans with company match.
- Parental leave and family support benefits.
- Access to cutting-edge technology and innovative projects.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and cover letter. Please highlight any relevant experience, projects, or coursework related to digital marketing.