About Company
At Google, we’re not just building products; we’re shaping the future. From revolutionizing search to pioneering advancements in AI and self-driving technology, our innovations have transformed the way billions of people connect, explore, and interact with the world. We are committed to solving complex problems with cutting-edge technology and fostering an inclusive, diverse environment where creativity and collaboration thrive. Our mission is to organize the world’s information and make it universally accessible and useful. We believe in empowering our employees to take ownership, embrace challenges, and grow both personally and professionally. Joining Google means becoming part of a global team dedicated to making a positive impact on society, continuously pushing the boundaries of what’s possible. We offer a culture that encourages continuous learning, experimentation, and a commitment to excellence.
Job Description
Are you a highly skilled and results-driven digital marketing professional with a proven track record of success in Google Ads? Google is seeking an experienced Google Ads Specialist to join our dynamic team in Tulsa, Oklahoma. This hybrid role offers a flexible schedule, allowing for an optimal work-life balance while contributing to high-impact campaigns. You will be instrumental in developing, executing, and optimizing comprehensive Google Ads strategies for various internal projects and potentially for key partners, driving measurable ROI and achieving strategic marketing objectives. The ideal candidate possesses deep expertise in Search Engine Marketing (SEM), including advanced keyword research, sophisticated bid management, compelling ad copy creation, and robust performance analytics. You will leverage your analytical prowess and creative problem-solving skills to continuously improve campaign performance, identify growth opportunities, and stay ahead of industry trends. This role requires close collaboration with cross-functional teams, including marketing, sales, product development, and creative departments, to ensure seamless campaign integration and success. If you are passionate about digital advertising, thrive in an innovative environment, and are eager to make a significant impact, we encourage you to apply and help us define the future of online advertising.
Key Responsibilities
- Design, implement, and meticulously manage Google Ads campaigns across various networks (Search, Display, Shopping, Video, App) to meet and exceed performance targets.
- Conduct exhaustive keyword research, competitive analysis, and audience segmentation to unearth strategic opportunities and optimize targeting.
- Continuously monitor and optimize campaign performance through rigorous A/B testing, strategic bid adjustments, compelling ad copy enhancements, and landing page recommendations.
- Provide insightful daily, weekly, and monthly performance reports, delivering actionable recommendations to stakeholders.
- Manage campaign budgets efficiently and effectively to ensure maximum return on investment (ROI) and achieve key performance indicators (KPIs).
- Stay abreast of the latest Google Ads features, platform updates, industry trends, and best practices to maintain a competitive edge.
- Collaborate closely with creative and content teams to ensure seamless alignment of ad creatives and landing page experiences with campaign objectives.
- Implement and refine conversion tracking, utilizing Google Analytics, Google Tag Manager, and other relevant tools for comprehensive measurement of campaign effectiveness.
- Proactively identify and troubleshoot campaign issues, implementing swift and effective solutions to maintain campaign integrity and performance.
- Develop and present strategic campaign plans, results, and insights to internal teams and management.
Required Skills
- Minimum of 3 years of hands-on experience managing and optimizing large-scale Google Ads campaigns.
- Profound knowledge of the Google Ads platform, encompassing Search, Display, Shopping, and Video networks.
- Exceptional analytical skills with the ability to meticulously interpret data, derive actionable insights, and make data-driven decisions.
- Proficiency in Google Analytics, Google Tag Manager, and other leading reporting and analytics tools.
- Comprehensive understanding of keyword research methodologies, advanced bid management strategies, and cutting-edge optimization techniques.
- Outstanding written and verbal communication skills, capable of articulating complex information clearly.
- Demonstrated ability to work both autonomously and as an integral part of a collaborative team in a fast-paced, dynamic environment.
- Strong organizational skills and attention to detail.
Preferred Qualifications
- Current Google Ads Certifications (Search, Display, Video, Shopping, Measurement).
- Experience with additional paid media platforms (e.g., Bing Ads, social media advertising, programmatic display).
- Familiarity with marketing automation platforms and CRM systems.
- Bachelor's degree in Marketing, Business, Advertising, or a related quantitative field.
- Experience working in a digital marketing agency or a large corporate marketing department.
- Knowledge of A/B testing frameworks and conversion rate optimization (CRO) best practices.
Perks & Benefits
- Highly competitive salary commensurate with experience.
- Comprehensive health, dental, and vision insurance plans.
- Flexible work schedule options to promote a healthy work-life balance.
- Generous paid time off, including vacation, sick leave, and company holidays.
- 401(k) retirement plan with robust company matching contributions.
- Opportunities for continuous professional development, training, and career advancement.
- Access to cutting-edge tools, technologies, and innovative resources.
- Inclusive, diverse, and collaborative company culture that values individual contributions.
- Employee assistance program for personal and professional support.
How to Apply
Interested candidates are strongly encouraged to apply by clicking on the application link below. Please ensure your resume is up-to-date and include a cover letter detailing your relevant experience in Google Ads and explaining why you believe you are the ideal candidate for this role at Google. We are excited to review your application and learn about your expertise!