About Company
Globacom is a leading indigenous telecommunications company in Nigeria, committed to providing innovative and affordable communication solutions to millions across the nation. Founded on a vision to empower Nigerians with world-class connectivity, Glo has grown to become a formidable player in the telecom industry, offering a wide array of services including mobile, internet, and data solutions. Our mission is to be the best and biggest telecommunications network in Africa, delivering superior customer experience, fostering digital inclusion, and contributing significantly to economic development. We pride ourselves on our pioneering spirit, customer-centric approach, and a strong belief in local talent. Joining Globacom means becoming part of a dynamic team dedicated to pushing boundaries and connecting communities.
Job Description
Are you a dynamic, results-oriented marketing professional with a passion for driving brand growth and customer engagement? Globacom, Nigeria’s leading indigenous telecommunications company, is seeking a highly motivated Marketing Executive to join our vibrant team in Efut Uwanse, Calabar. This is a unique opportunity to contribute to a brand that connects millions of Nigerians, making a tangible impact on our market presence and customer base in the bustling Calabar metropolis. We are looking for an individual who is not just seeking a job, but a career where they can truly make a difference, contributing to the strategic growth of a national telecommunications giant.
As a Marketing Executive at Globacom, you will be at the forefront of implementing our strategic marketing initiatives within the Efut Uwanse region and its environs. You will be instrumental in identifying local market opportunities, developing innovative campaigns that resonate deeply with our target audience, and driving both subscriber acquisition and retention through targeted efforts. This role demands a unique blend of creativity, analytical thinking, and strong interpersonal skills, essential for building lasting relationships with our diverse customer base and key local stakeholders. Your ability to understand the local market nuances and translate them into effective marketing actions will be crucial for success.
You will be responsible for executing comprehensive marketing plans, which include spearheading product launches, organizing and overseeing promotional events, and leading brand activations designed to deepen Globacom’s market penetration and reinforce our brand loyalty. This involves a continuous process of closely monitoring prevailing market trends, analyzing competitive activities, and gathering valuable customer feedback to adapt and refine strategies effectively. Collaboration is key; you will work hand-in-hand with our sales teams to ensure the seamless execution of all marketing campaigns, directly contributing to the achievement of ambitious sales targets. Your day-to-day responsibilities will also involve direct customer engagement, providing robust support to our channel partners, and meticulously ensuring optimal brand visibility across various touchpoints. We are seeking someone who thrives in a fast-paced, challenging environment, is proactive in problem-solving, demonstrates excellent initiative, and is deeply committed to upholding Globacom’s reputation for innovation, quality service, and unparalleled customer satisfaction. Join us and be a pivotal part of shaping the future of telecommunications in Nigeria, starting right here in Calabar.
Key Responsibilities
- Develop and execute marketing strategies and campaigns to drive subscriber acquisition and retention in the Efut Uwanse, Calabar region.
- Conduct market research to identify customer needs, market trends, and competitive activities.
- Plan, organize, and manage promotional events, product launches, and brand activation programs.
- Collaborate with the sales team to ensure alignment of marketing initiatives with sales targets.
- Monitor and analyze the effectiveness of marketing campaigns, providing regular reports and recommendations for improvement.
- Manage relationships with local partners, vendors, and community leaders to enhance brand presence.
- Ensure consistent brand messaging and visibility across all local touchpoints.
- Gather and analyze customer feedback to inform product and service improvements.
- Prepare comprehensive marketing reports detailing campaign performance, market insights, and ROI.
Required Skills
- Strong understanding of marketing principles and strategies.
- Excellent communication and interpersonal skills.
- Proven ability to execute marketing campaigns effectively.
- Analytical mindset with experience in data interpretation and reporting.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and as part of a team.
- Strong negotiation and presentation skills.
- Knowledge of the Calabar market and local consumer behavior.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Previous experience in the telecommunications industry.
- Experience with digital marketing tools and social media engagement.
- Membership in a professional marketing body (e.g., NIMN).
- Ability to speak local languages relevant to Calabar (e.g., Efik, Ibibio).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Opportunities for professional development and career advancement.
- Access to ongoing training programs.
- A dynamic and collaborative work environment.
- Employee wellness programs.
- Contribution to a leading national brand.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in marketing and your understanding of the telecommunications industry. We look forward to reviewing your application.