About Company
General Motors (GM) is a global leader in automotive manufacturing and innovation, driving the future of mobility with a diverse portfolio of brands including Chevrolet, Buick, GMC, Cadillac, and BrightDrop. With a rich history spanning over a century, GM is committed to designing, building, and selling the world’s best vehicles. We are at the forefront of electric vehicle technology, autonomous driving, and advanced connectivity, constantly pushing the boundaries of what’s possible. At GM, we believe in a world with zero crashes, zero emissions, and zero congestion. Our culture fosters creativity, collaboration, and a passion for excellence, offering unparalleled opportunities for growth and contribution to a better, more sustainable future. Join us in Homewood, Birmingham, and be a part of a team that’s redefining the automotive landscape.
Job Description
Are you a highly organized, enthusiastic, and detail-oriented individual looking to kick-start your career in the dynamic world of automotive marketing? General Motors is seeking a proactive Marketing Assistant to join our vibrant team in Homewood, Birmingham, for immediate hiring. This is an exceptional opportunity to gain hands-on experience with a global automotive giant, supporting various marketing initiatives and campaigns. You will play a crucial role in the day-to-day operations of our marketing department, assisting with content creation, event coordination, digital campaign management, and administrative tasks. The ideal candidate will possess a strong work ethic, excellent communication skills, and a keen interest in the automotive industry. If you thrive in a fast-paced environment, are eager to learn, and ready to contribute to impactful marketing strategies, we encourage you to apply. This role offers a unique chance to work alongside experienced professionals, develop a deep understanding of brand promotion, and help shape the public perception of our innovative products and services. We are looking for someone who can jump in, learn quickly, and contribute immediately to our team’s success in one of the most exciting and transformative industries.
Key Responsibilities
- Assist in the development and execution of marketing campaigns across various channels (digital, print, events, social media).
- Coordinate marketing materials, including brochures, presentations, and digital content, ensuring brand consistency.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support the planning and execution of local promotional events, trade shows, and community outreach programs.
- Manage and update marketing calendars, schedules, and project timelines.
- Maintain marketing databases and customer relationship management (CRM) systems.
- Prepare reports on marketing campaign performance, tracking key metrics and providing insights.
- Assist with social media content scheduling and community engagement.
- Handle administrative tasks for the marketing department, including scheduling meetings, processing invoices, and managing supplies.
- Collaborate with internal teams (sales, product, communications) to ensure integrated marketing efforts.
- Provide general support to the marketing team as needed to achieve departmental goals.
Required Skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Excellent written and verbal communication skills.
- Strong organizational and time management abilities, with meticulous attention to detail.
- Ability to multitask and prioritize in a fast-paced environment.
- Basic understanding of marketing principles and strategies.
- Proactive attitude and a strong desire to learn and grow.
- Problem-solving skills and ability to work independently as well as part of a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience with CRM software (e.g., Salesforce) or marketing automation platforms.
- Familiarity with social media management tools and analytics.
- Knowledge of the automotive industry and passion for cars.
- Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement savings plan with company match.
- Paid time off and holidays.
- Employee discount programs on GM vehicles and services.
- Opportunities for professional development and career advancement within a global company.
- Access to innovative training and learning resources.
- A dynamic and collaborative work environment.
How to Apply
Eager to drive your career forward with General Motors? Click the application link below to submit your resume and cover letter. Tell us why you are the perfect fit for this exciting Marketing Assistant role and how you can contribute to our team’s success in Homewood, Birmingham. We are reviewing applications immediately and look forward to hearing from you!