About Company
Napoleon is a leading North American manufacturer of high-quality home comfort products, including fireplaces, grills, and HVAC systems. With a rich history spanning over 40 years, we are passionate about designing and manufacturing innovative products that enhance the quality of life for our customers. Headquartered in Barrie, Ontario, we pride ourselves on Canadian craftsmanship, cutting-edge technology, and a commitment to sustainability. Our success is built on a foundation of integrity, customer satisfaction, and a dynamic team that thrives on creativity and collaboration. We believe in fostering an environment where ideas flourish, and every individual can contribute to our brand’s global recognition. Join us in shaping compelling narratives that resonate with our diverse audience and showcase the excellence behind every Napoleon product.
Job Description
Are you a wordsmith with a passion for crafting engaging and persuasive content? Napoleon is seeking a talented and experienced Freelance Remote Copywriter to join our dynamic marketing team. This is an exciting opportunity for a creative individual to contribute to a well-established brand, working on a variety of projects that span across our diverse product lines – from the warmth of our fireplaces to the sizzle of our grills and the efficiency of our HVAC systems. As a remote copywriter, you will play a crucial role in shaping our brand voice, developing compelling narratives, and driving customer engagement through impactful written communication. You will be responsible for producing high-quality content that not only educates and informs but also inspires action and builds brand loyalty. This role requires a keen eye for detail, a deep understanding of marketing principles, and the ability to adapt your writing style to suit different platforms and target audiences. We are looking for someone who can translate complex technical information into clear, concise, and captivating copy, ensuring our messaging is consistent and effective across all touchpoints. If you are a self-starter, highly organized, and thrive in a flexible, project-based environment, we encourage you to apply. This position offers the flexibility of remote work, allowing you to contribute your expertise from anywhere while being an integral part of our Barrie-based team’s marketing efforts.
Key Responsibilities
- Develop clear, concise, and compelling copy for a variety of marketing materials, including website content, product descriptions, blog posts, email campaigns, social media posts, press releases, and advertising collateral.
- Collaborate closely with the marketing team, product managers, and graphic designers to understand project requirements, brand guidelines, and strategic objectives.
- Conduct thorough research on industry trends, competitor activities, and target audience insights to inform content creation and ensure relevance.
- Translate complex technical information and product features into user-friendly and benefit-driven language.
- Maintain a consistent brand voice, tone, and style across all written communications.
- Proofread and edit content meticulously to ensure accuracy, grammar, punctuation, and adherence to style guides.
- Adapt content for various platforms and audiences, optimizing for SEO and engagement where applicable.
- Manage multiple projects simultaneously, adhering to deadlines and delivering high-quality work efficiently.
- Participate in brainstorming sessions to generate creative ideas for campaigns and content initiatives.
Required Skills
- Exceptional written and verbal communication skills in English.
- Proven experience as a copywriter, with a strong portfolio showcasing diverse content types.
- Demonstrable understanding of SEO principles and best practices for content creation.
- Ability to research and synthesize information from multiple sources effectively.
- Strong attention to detail and impeccable proofreading abilities.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
- Excellent time management and organizational skills, with the ability to meet tight deadlines.
- Self-motivated and able to work independently in a remote setting.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience writing for manufacturing, home improvement, or lifestyle brands.
- Familiarity with project management tools (e.g., Asana, Trello).
- Basic understanding of digital marketing strategies and content performance metrics.
- Ability to write for both B2C and B2B audiences.
Perks & Benefits
- Flexible remote work schedule.
- Opportunity to work with a recognized and respected brand.
- Competitive hourly/project rates.
- Engaging and diverse projects across multiple product lines.
- Collaborative and supportive marketing team.
- Professional development opportunities within a dynamic industry.
How to Apply
Interested candidates are invited to submit their resume, a cover letter outlining their relevant experience, and a portfolio of writing samples. Please highlight your experience with product-focused copy and demonstrate your ability to adapt your style for different audiences. Click on the application link below to apply through our careers portal.