About Company
WSFS Bank, established in 1832, is the oldest and largest locally headquartered bank in the Delaware Valley. With a rich history spanning over 190 years, WSFS has grown into a multi-billion-dollar financial organization dedicated to serving the needs of individuals, small businesses, and large corporations. Our commitment to our customers and communities is at the core of everything we do, fostered by a culture of integrity, innovation, and unwavering support. We are proud to be a regional leader in banking, wealth management, and financial services, constantly evolving to meet the dynamic needs of our diverse clientele. At WSFS, we believe in building long-lasting relationships and empowering financial journeys, driven by a team of dedicated professionals who share a common vision for success and community impact.
Job Description
Are you a wordsmith with a knack for clarity, precision, and compelling storytelling, especially within the regulated financial sector? WSFS Bank is seeking an exceptional Freelance Copywriter to join our dynamic marketing and communications team on a remote, contract basis. We are looking for a creative, detail-oriented professional who can translate complex financial concepts into engaging, accessible, and compliant content across various platforms. This is more than just writing; it’s about strategizing how words can build trust, inform, and inspire action within a highly competitive industry.
As a Freelance Copywriter for WSFS Bank, you will be instrumental in shaping our brand voice, educating our customers, and supporting our growth initiatives. This remote position offers the flexibility to work from anywhere while collaborating closely with our marketing strategists, product managers, and legal teams to produce high-quality copy that resonates with our diverse audience. Your work will span a wide array of projects, including website content, blog posts, email campaigns, social media updates, press releases, internal communications, direct mail pieces, video scripts, and advertising materials for various financial products and services. You will be responsible for upholding our brand guidelines, ensuring consistency in tone and style across all touchpoints, and meticulously adhering to all relevant financial regulations and compliance standards, which is paramount in the banking industry.
We value proactive communicators who can manage multiple projects simultaneously, meet tight deadlines, and thoughtfully incorporate feedback. This role is perfect for a self-starter who thrives in an independent work environment but also enjoys being part of a larger, supportive team mission. You’ll have the opportunity to contribute significantly to a respected financial institution that has been serving the Delaware Valley for over 190 years. Your contributions will directly impact how we communicate our value proposition, help customers understand complex financial topics like mortgages, small business loans, and wealth management, and strengthen our community ties. We are committed to fostering a culture of innovation, integrity, and community impact, and we believe effective communication is at the heart of achieving these goals. If you’re passionate about crafting clear, persuasive, and compliant copy that drives engagement, builds trust, and upholds the highest standards of accuracy, we encourage you to apply and help us tell the WSFS story. This is a unique opportunity to apply your writing prowess to meaningful work that directly impacts our customers’ financial well-being and our community’s prosperity, while enjoying the flexibility of remote work. We look forward to reviewing your portfolio and learning how your expertise can contribute to our continued success and enhance our communication efforts.
Key Responsibilities
- Develop clear, concise, and compelling copy for various marketing channels, including digital (web, email, social media), print, and video scripts.
- Translate complex financial products and services into easily understandable and engaging content for a diverse audience.
- Ensure all content adheres to WSFS Bank's brand voice, style guidelines, and compliance regulations.
- Collaborate with marketing managers, product teams, and legal/compliance departments to refine messaging and ensure accuracy.
- Conduct thorough research to inform content strategy and ensure industry relevance.
- Edit and proofread content to ensure high quality, grammatical correctness, and error-free delivery.
- Manage multiple writing projects simultaneously, meeting deadlines and managing revisions efficiently.
- Contribute to content strategy development and propose new content ideas that align with business objectives.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Proven experience (minimum 3 years) as a copywriter, preferably in the financial services or a similarly regulated industry.
- Strong understanding of SEO principles and content optimization strategies.
- Ability to adapt writing style and tone for different audiences and platforms.
- Excellent communication and collaboration skills, even in a remote setting.
- Demonstrated ability to meet deadlines and manage multiple projects concurrently.
- Proficiency with content management systems (CMS) and project management tools.
- A strong portfolio showcasing diverse copywriting work and successful campaigns.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working with financial regulations and compliance standards (e.g., FDIC, CFPB).
- Familiarity with digital marketing analytics and performance metrics.
- Experience in scriptwriting for video or audio content.
- Certification in digital marketing or content strategy.
Perks & Benefits
- Flexible remote work schedule.
- Opportunity to work with a leading financial institution.
- Collaborative and supportive team environment.
- Exposure to diverse projects and learning opportunities.
- Competitive hourly compensation.
- Potential for long-term contract engagement.
How to Apply
Interested candidates are invited to submit their resume, a cover letter highlighting their relevant experience, and a link to their online portfolio. Please click on the link below to apply for the job.