About Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution of social technology. Our commitment to innovation is matched by our dedication to building a responsible and inclusive metaverse, where everyone can participate and thrive. Join a company that is shaping the future of human connection and experience.
Job Description
Are you a social media maestro with an innate understanding of the Facebook platform and its vast potential? Do you thrive on creating compelling content, analyzing trends, and building vibrant online communities? Meta is seeking a dynamic and passionate Facebook Social Media Specialist to join our innovative team in Delaware. In this crucial role, you will be at the forefront of shaping Meta’s presence on its flagship platform, engaging with a global audience, and amplifying our brand message across various initiatives. You’ll be instrumental in developing and executing our social media strategy, ensuring our voice is authentic, impactful, and resonant with our diverse user base and partners. This is more than just posting; it’s about connecting, innovating, and driving meaningful engagement.
As a Facebook Social Media Specialist, you will be responsible for crafting captivating content that tells our story, celebrates our community, and educates users on the transformative power of Meta’s technologies. You will monitor the latest trends, leverage data insights to optimize campaign performance, and proactively identify opportunities to elevate our brand narrative. This role demands a creative mind, a strategic thinker, and a proactive problem-solver who can navigate the fast-paced world of social media with agility and precision. You will collaborate closely with cross-functional teams, including marketing, communications, product development, and legal, to ensure brand consistency and compliance across all social touchpoints. Your expertise will directly contribute to how millions of people perceive and interact with Meta.
We’re looking for someone who lives and breathes social media, possesses a deep understanding of Facebook’s ecosystem (including Instagram, Messenger, and WhatsApp as integrated platforms), and has a proven track record of growing engaged online communities. You should be adept at using various social media management tools, analytics platforms, and content creation software. If you are passionate about the future of connection, eager to make a tangible impact, and ready to bring your A-game to a company that is redefining how the world interacts, then we encourage you to apply. Join Meta and help us build the future of social connection, one compelling post at a time. Your work here will not only shape our social narrative but also influence global conversations and foster a more connected world.
Key Responsibilities
- Develop and implement comprehensive social media strategies specifically for the Facebook platform, aligning with Meta's overall marketing and communication goals.
- Create, curate, and manage engaging content (text, image, video) tailored for Facebook audiences, ensuring brand voice and consistency.
- Monitor social media channels for trends, news, and competitor activity, providing insights and recommendations.
- Engage with the online community, respond to comments and messages, and foster positive brand interactions.
- Analyze social media data and metrics using analytics tools to measure campaign performance and inform future strategies.
- Collaborate with internal teams (marketing, PR, product) to ensure integrated campaign execution and messaging alignment.
- Stay up-to-date with Facebook platform changes, new features, and best practices to maximize organic reach and engagement.
Required Skills
- 2+ years of experience in social media management, with a strong focus on Facebook.
- Demonstrable experience in content creation (copywriting, visual design, video editing basics) for social platforms.
- Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Sprinklr, Hootsuite, Sprout Social).
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Understanding of social media KPIs, web traffic metrics, and SEO principles.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience managing social media for a large brand or technology company.
- Familiarity with Meta's broader ecosystem (Instagram, WhatsApp, Messenger).
- Experience with paid social media campaigns and audience targeting.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
- Proven ability to identify and leverage emerging social media trends.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) matching program.
- Access to professional development and learning resources.
- Employee assistance programs.
- On-site amenities (where applicable, e.g., fitness centers, cafeterias).
- Opportunity to work with cutting-edge technology and a global team.
How to Apply
Interested candidates are encouraged to apply directly through our career portal. Please click the application link below to submit your resume and cover letter. Ensure your application highlights your experience with Facebook social media management and relevant achievements. We look forward to reviewing your application!