About Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions of people around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution of social technology, the metaverse. We are committed to fostering an environment where innovation thrives, diverse perspectives are celebrated, and everyone can bring their authentic selves to work. Join us in shaping the future of digital connection.
Job Description
Meta is seeking an innovative and results-driven Facebook Advertising Strategist to join our dynamic team, focusing on empowering businesses to unlock their full potential on our platforms. This remote role, based in Maine, offers a unique opportunity to directly impact the success of a diverse portfolio of advertisers, ranging from emerging startups to established brands. You will be at the forefront of digital advertising, leveraging Meta’s extensive suite of advertising tools and products to develop and execute cutting-edge strategies that drive measurable business outcomes.
As a Facebook Advertising Strategist, you will serve as a trusted advisor, translating complex client objectives into actionable advertising campaigns. Your expertise will cover campaign planning, optimization, performance analysis, and the ability to identify new growth opportunities across Facebook, Instagram, Messenger, and Audience Network. We are looking for someone with a deep understanding of the digital advertising ecosystem, strong analytical capabilities, and a passion for helping businesses succeed. This role demands a proactive individual who can thrive in a fast-paced environment, adapt to evolving technologies, and provide thought leadership on industry best practices. If you are passionate about the power of social advertising and eager to contribute to a company that is defining the future of digital interaction, we encourage you to apply. This is an immediate start position, requiring you to hit the ground running and make an immediate impact.
Key Responsibilities
- Develop, implement, and manage comprehensive Facebook and Instagram advertising strategies to meet and exceed client business objectives.
- Conduct in-depth analysis of campaign performance, identify key trends, provide actionable insights, and present recommendations to clients and internal stakeholders.
- Stay abreast of the latest Meta advertising products, features, and best practices, integrating new capabilities into existing strategies.
- Collaborate cross-functionally with sales, product, and engineering teams to advocate for client needs and drive product innovation.
- Educate clients on Meta's advertising solutions, market trends, and competitive landscape to foster long-term partnerships.
- Design and execute A/B tests and other experiments to optimize campaign performance and discover new growth levers.
- Manage advertising budgets effectively, ensuring optimal allocation and return on investment for all campaigns.
Required Skills
- 3+ years of direct experience managing and optimizing paid social campaigns on Meta platforms (Facebook, Instagram).
- Proven track record of driving measurable results and achieving ROI targets through strategic advertising.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, BI dashboards).
- Excellent communication and presentation skills, with the ability to articulate complex strategies clearly.
- Deep understanding of ad targeting, bidding strategies, creative best practices, and conversion tracking.
- Ability to work independently and collaboratively in a fast-paced, remote environment.
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
Preferred Qualifications
- Experience with Meta Business Manager and Ads Manager at an advanced level.
- Familiarity with various attribution models and their impact on campaign performance.
- Experience working with e-commerce, lead generation, or app install advertising campaigns.
- Certifications in Facebook Blueprint or similar industry certifications.
- Master’s degree in a relevant field.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Competitive salary with performance-based bonuses.
- Generous paid time off, including holidays and sick leave.
- 401(k) matching and robust retirement planning options.
- Parental leave and family support programs.
- Access to a wide range of learning and development resources.
- Wellness programs and employee assistance initiatives.
- Dynamic, inclusive, and collaborative remote work culture.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please ensure your resume and cover letter highlight your relevant experience in Facebook advertising strategy and your passion for driving business growth through digital platforms. We look forward to reviewing your application and exploring how your skills can contribute to Meta’s mission.