About Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution of social technology. We believe these technologies can add new dimensions to connection, collaboration, and exploration, breaking down geographical and socio-economic barriers. Join our team dedicated to fostering an innovative, inclusive environment where great work is celebrated, and impact is paramount.
Job Description
Are you a data-driven marketing professional with a passion for digital advertising? Meta is seeking a talented and experienced Facebook Ads Analyst to join our dynamic team in Whitehorse, Yukon. In this role, you will be instrumental in optimizing our advertising campaigns across Meta’s platforms, driving measurable results, and contributing to our overall growth strategy. You will leverage your expertise in Facebook Ads Manager, analytics tools, and market insights to develop, execute, and refine high-performing ad strategies. This is an exciting opportunity to work with cutting-edge advertising technology and make a significant impact on our marketing initiatives. We are looking for someone who thrives in a fast-paced environment, possesses strong analytical skills, and is committed to continuous learning and improvement in the ever-evolving world of digital marketing. The ideal candidate will be adept at identifying trends, making data-backed decisions, and communicating complex insights clearly to stakeholders. Join us in shaping the future of digital advertising in the Yukon!
Key Responsibilities
- Develop, implement, and manage highly effective Facebook and Instagram advertising campaigns, from audience targeting to creative strategy.
- Monitor, analyze, and optimize campaign performance daily using Facebook Ads Manager and other analytics platforms.
- Conduct in-depth A/B testing on ad creatives, copy, landing pages, and audience segments to identify optimal strategies.
- Prepare comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.
- Stay up-to-date with the latest trends, features, and best practices in Meta's advertising ecosystem.
- Collaborate with marketing, sales, and content teams to align ad strategies with overall business objectives.
- Manage advertising budgets efficiently to maximize ROI and achieve performance goals.
- Identify opportunities for growth and innovation within our digital advertising efforts.
Required Skills
- 2+ years of hands-on experience managing Facebook and Instagram advertising campaigns.
- Proficiency with Facebook Ads Manager and Meta Business Suite.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent knowledge of digital marketing principles, including conversion rate optimization (CRO) and customer acquisition costs (CAC).
- Advanced Excel skills for data manipulation and reporting.
- Exceptional written and verbal communication skills.
- Proven ability to work independently and as part of a collaborative team.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Facebook Blueprint Certification (e.g., Media Buyer, Media Planner).
- Experience with other digital advertising platforms (e.g., Google Ads, TikTok Ads).
- Familiarity with marketing automation tools and CRM systems.
- Experience with advanced analytics tools like Google Analytics, Tableau, or similar.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- Opportunities for professional development and continuous learning.
- Access to Meta's cutting-edge tools and technologies.
- Employee assistance program and wellness initiatives.
- Vibrant and inclusive company culture.
- Opportunities to work on impactful projects that shape the future of connectivity.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this role. We thank all applicants for their interest, however, only those selected for an interview will be contacted. We look forward to reviewing your application!