About Company
Roberts Brothers Inc. has been a cornerstone of the Mobile and Baldwin County real estate market for over 75 years. As a full-service real estate brokerage, we pride ourselves on a tradition of excellence, integrity, and unparalleled customer service. We are committed to fostering a supportive environment for our agents, equipping them with the best tools and resources to succeed, and helping countless individuals and families find their dream homes. Our success is built on strong community ties, deep market knowledge, and a forward-thinking approach to real estate, including a robust digital presence that connects us with clients wherever they are. We empower our team to innovate and grow, recognizing that our people are our greatest asset in a constantly evolving industry. Join a legacy of trust and innovation.
Job Description
We are seeking a highly motivated and creative Digital Media Coordinator to join our team in a fully remote capacity, ideally based within the Semmes, Mobile, AL area. This pivotal role will be instrumental in enhancing Roberts Brothers Inc.’s online presence, engaging potential clients, and supporting our extensive network of real estate agents through compelling digital content and strategic campaigns. As our Digital Media Coordinator, you will be at the forefront of our digital marketing efforts, responsible for conceptualizing, creating, and managing a wide array of digital assets across various platforms. You will develop and execute social media strategies, manage our content calendar, craft engaging email campaigns, and analyze performance data to optimize our reach and impact. This role requires a blend of creative flair, technical proficiency, and strategic thinking to translate our brand values and real estate expertise into captivating digital experiences. You will collaborate closely with our marketing team, agents, and leadership to ensure our digital communications are consistent, effective, and align with our overarching business goals. If you are a digital native with a passion for storytelling, a keen eye for detail, and a proven track record in digital media management, we invite you to help us shape the future of real estate marketing in the Mobile area. This is an exciting opportunity to leverage your skills to make a tangible difference in a dynamic and supportive environment, all from the comfort of your remote workspace. Your ability to work independently, manage multiple projects simultaneously, and stay abreast of the latest digital trends will be key to your success. Join us and help connect more people with their perfect homes through innovative digital strategies.
Key Responsibilities
- Develop, implement, and manage social media strategies and content across platforms (Facebook, Instagram, LinkedIn, YouTube) to boost brand awareness and engagement.
- Create compelling written, graphic, and video content optimized for various digital channels, adhering to brand guidelines.
- Manage and maintain our content calendar, ensuring timely and relevant postings and campaigns.
- Design and execute email marketing campaigns, including newsletters, property updates, and promotional content, tracking open rates and conversions.
- Monitor, analyze, and report on the performance of digital campaigns using analytics tools, providing insights and recommendations for optimization.
- Stay updated with the latest digital marketing trends, tools, and best practices, particularly within the real estate industry.
- Collaborate with agents and internal teams to gather content and ensure brand consistency across all digital touchpoints.
- Assist with website content updates and basic SEO optimization to improve search engine visibility.
- Manage online reputation and engage with our digital community through comments and direct messages.
- Support digital advertising efforts on platforms like Google Ads and social media to reach target audiences.
Required Skills
- Proven experience as a Digital Media Coordinator or similar role (2+ years).
- Demonstrable expertise in social media management and content creation.
- Proficiency with content management systems (e.g., WordPress), email marketing platforms (e.g., Mailchimp, Constant Contact), and social media management tools.
- Strong graphic design skills using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred.
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Ability to analyze data and translate insights into actionable strategies.
- Self-motivated, highly organized, and capable of managing multiple projects in a remote environment.
- Understanding of SEO and web analytics (Google Analytics).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Experience within the real estate industry.
- Familiarity with video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve).
- Certifications in Google Ads, Google Analytics, or social media marketing.
Perks & Benefits
- Competitive salary and performance bonuses.
- Flexible remote work environment, offering work-life balance.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- Opportunities for professional development and continuing education.
- Supportive team culture and collaborative work environment.
- Access to cutting-edge digital marketing tools and resources.
How to Apply
If you are a passionate and strategic digital media professional ready to make a significant impact in the real estate industry, we encourage you to apply! Please click the application link below to submit your resume and a compelling cover letter detailing your relevant experience and why you are the ideal candidate for this remote position.