About Company
Jumia is Africa’s leading e-commerce platform, built to help consumers access millions of goods and services at the best prices, anywhere, anytime. We are committed to creating a sustainable impact in Africa by empowering entrepreneurs, fostering job creation, and leveraging technology to transform the daily lives of Africans. Our mission is to connect consumers and businesses across the continent, enabling economic growth and driving innovation. With a robust presence in multiple African countries, Jumia provides a vast marketplace that brings together sellers and buyers, offering everything from electronics and fashion to home essentials and food delivery. We are a dynamic and fast-paced organization that values creativity, strategic thinking, and a passion for making a tangible difference.
Job Description
Jumia, Africa’s leading e-commerce platform, is on the hunt for a dynamic and results-driven Digital Marketing Specialist with a keen focus on social media campaigns to join our vibrant team in Oshodi, Lagos. This is an incredible opportunity for a passionate individual to shape our brand’s voice and drive engagement across various social media platforms, directly impacting our market presence and customer acquisition goals.
At Jumia, we believe in connecting consumers with millions of products and services, fostering economic growth across the continent. Our digital marketing efforts are at the heart of this mission, reaching millions of potential customers daily. As a Digital Marketing Specialist dedicated to social media campaigns, you will be instrumental in conceptualizing, executing, and optimizing our social media strategies to amplify brand visibility, foster community, and drive conversions.
You will be responsible for managing Jumia’s social media presence end-to-end, from strategic planning and content creation to community management and performance analysis. This role demands a creative thinker who is also analytical, capable of translating social media trends into actionable strategies that resonate with our diverse target audience. You will work closely with our content, design, and sales teams to ensure a cohesive brand message and integrated campaigns.
If you thrive in a fast-paced, innovative environment, possess a deep understanding of the social media landscape, and have a proven track record of delivering successful social media campaigns that meet business objectives, then we want to hear from you. We’re looking for someone who can not only manage our existing channels but also identify new opportunities, experiment with emerging platforms, and leverage data-driven insights to continuously improve our social media ROI. Join Jumia and be part of a team that is redefining commerce in Africa, one click at a time. Your expertise in crafting compelling narratives and executing targeted campaigns will be pivotal in engaging our growing customer base and contributing to our continued success. This role offers significant growth potential within a company that values innovation and impact.
Key Responsibilities
- Develop, implement, and manage social media strategies and campaigns aligned with overall marketing objectives.
- Create, curate, and manage all published content (images, video, written) across relevant social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube).
- Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
- Oversee social media advertising campaigns, including budget management, audience targeting, ad creation, and performance optimization.
- Analyze social media campaign performance using analytical tools (e.g., Google Analytics, Facebook Insights, etc.) and generate comprehensive reports.
- Identify key social media trends, tools, and applications, and apply relevant insights to improve strategy.
- Collaborate with internal teams (e.g., content, design, sales, customer service) to ensure brand consistency.
- Conduct competitive research and stay up-to-date with the latest social media best practices and technologies.
- Plan and execute social media content calendars, ensuring timely and engaging posts.
- Manage online reputation by monitoring mentions and promptly addressing feedback or concerns.
Required Skills
- Proven work experience (3+ years) as a Digital Marketing Specialist or Social Media Manager.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication, copywriting, and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- BSc/MSc degree in Marketing or a related field.
- Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing platforms.
- Experience with A/B and multivariate experiments.
- Knowledge of HTML, CSS, and JavaScript development and constraints.
- Experience in the e-commerce industry.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Pension contributions.
- Opportunities for professional development and training.
- Vibrant and collaborative work environment.
- Employee discounts on Jumia platform.
- Relocation assistance (if applicable).
How to Apply
Ready to make an impact with Africa’s leading e-commerce platform? If you are a results-oriented digital marketing professional with a passion for social media, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.