About Company
Metalab Designs is a forward-thinking digital agency specializing in crafting exceptional user experiences through innovative design, robust development, and strategic digital solutions. Based in the vibrant tech hub of British Columbia, we pride ourselves on building strong, lasting relationships with our clients, empowering them to achieve their business objectives in an increasingly digital world. Our team thrives on creativity, collaboration, and a relentless pursuit of excellence, working across diverse industries to deliver impactful results. We foster an environment where talent is nurtured, ideas are valued, and every team member contributes to our collective success. Join us and be part of a company that is shaping the digital landscape.
Job Description
Metalab Designs is seeking an enthusiastic and skilled Digital Marketing Specialist to join our dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within Saanich, British Columbia, while remaining closely integrated with our core team. We are looking for a results-driven professional who is passionate about all facets of digital marketing, from SEO and SEM to social media, content strategy, and email campaigns.
In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies for Metalab Designs and our diverse portfolio of clients. You will play a crucial part in enhancing online presence, driving targeted traffic, generating qualified leads, and ultimately contributing to measurable business growth. Your day-to-day will involve a blend of strategic planning, hands-on campaign execution, performance monitoring, and analytical reporting. We need someone who can translate complex data into actionable insights and continuously optimize campaigns for maximum ROI.
We value innovation and proactivity. If you are someone who keeps up with the latest digital marketing trends, enjoys experimenting with new tools and techniques, and can effectively communicate complex marketing concepts to both technical and non-technical stakeholders, then you are the ideal candidate. This role offers significant autonomy and the opportunity to make a substantial impact on our agency’s growth and the success of our clients. While remote, you’ll be an integral part of our collaborative team, participating in virtual meetings, brainstorming sessions, and project collaborations. We believe in providing our team members with the resources and support they need to excel, offering continuous learning opportunities and a supportive culture.
If you are ready to take your digital marketing career to the next level in a stimulating, remote-friendly environment, and you possess a strong track record of delivering exceptional results, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing).
- Conduct thorough keyword research, competitive analysis, and audience segmentation to inform strategy.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve specific performance goals.
- Create engaging, high-quality content for blogs, websites, social media, and email newsletters, optimized for search engines and user engagement.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Search Console, and social media insights.
- Stay current with the latest digital marketing trends, best practices, and algorithm changes.
- Collaborate with design and development teams to ensure consistent brand messaging and user experience across all digital touchpoints.
- Provide actionable insights and recommendations for continuous improvement and new growth opportunities.
Required Skills
- Minimum 4 years of experience in a dedicated digital marketing role.
- Proven expertise in SEO, SEM, social media marketing, and content marketing.
- Proficiency with Google Analytics, Google Ads, and other marketing automation platforms.
- Strong understanding of lead generation funnels and conversion rate optimization (CRO) principles.
- Excellent written and verbal communication skills.
- Demonstrated ability to analyze data, generate insights, and provide data-driven recommendations.
- Self-motivated with the ability to work independently and manage multiple projects in a remote environment.
- Familiarity with various CMS platforms (e.g., WordPress).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with A/B testing and multivariate testing methodologies.
- Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot).
- Familiarity with local SEO strategies and tools.
- Experience working within a digital agency environment.
- Basic understanding of HTML and CSS for content formatting.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and dental benefits package.
- Flexible, fully remote work environment.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team culture.
- Generous vacation and paid time off.
- Access to the latest marketing tools and technologies.
- Equipment stipend for home office setup.
How to Apply
Interested candidates are invited to submit their resume and a cover letter outlining their experience and suitability for this remote Digital Marketing Specialist role. Please click on the application link below to apply for the job.