About Company
Adobe is changing the world through digital experiences. We give everyone – from emerging artists to global brands – everything they need to design and deliver exceptional digital experiences. Our innovative products and services are trusted by millions worldwide, empowering creativity, driving business growth, and transforming how people interact with the digital world. At Adobe, you’ll be part of a team that thrives on innovation, collaboration, and making a real impact. We foster a culture where creativity is encouraged, diversity is celebrated, and every voice matters. Join us in shaping the future of digital experiences.
Job Description
Are you a passionate and results-driven digital marketing professional looking to make a significant impact? Adobe is seeking a talented Digital Marketing Specialist to join our dynamic team in the vibrant Garden District of Monroe. In this role, you will be instrumental in executing comprehensive digital marketing strategies designed to elevate Adobe’s brand presence, drive customer engagement, and generate demand for our cutting-edge creative and business solutions.
You will leverage your expertise across various digital channels, including search engine marketing (SEM), social media marketing, email campaigns, content marketing, and display advertising. Working closely with cross-functional teams, you will plan, implement, and optimize campaigns that resonate with our target audiences, ensuring alignment with overall marketing objectives and brand guidelines. This position offers a unique opportunity to work with industry-leading tools and platforms, directly contributing to Adobe’s mission of empowering creativity and innovation globally. We are looking for an individual who is not only proficient in digital marketing tactics but also possesses a strategic mindset, a keen eye for data analysis, and a commitment to continuous learning in an ever-evolving digital landscape. If you thrive in a fast-paced environment and are eager to apply your skills to promote products that inspire and empower millions, this is the role for you. Your contributions will directly influence customer acquisition, retention, and the overall digital footprint of one of the world’s most iconic technology companies. This role demands a proactive approach, excellent communication skills, and a genuine passion for digital marketing trends and technologies. Join us in Monroe and help shape the future of digital experiences with Adobe.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (SEM, SEO, social media, email, display ads).
- Conduct thorough keyword research, competitive analysis, and audience segmentation to inform campaign strategies.
- Monitor, analyze, and report on campaign performance, utilizing key metrics to identify trends and optimize for maximum ROI.
- Manage and optimize paid advertising budgets across platforms like Google Ads, LinkedIn Ads, and Facebook Ads.
- Collaborate with content creators and designers to develop compelling and high-performing digital assets.
- Implement A/B testing strategies to continuously improve campaign effectiveness and user experience.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Contribute to the development of landing pages and website content optimization for conversion.
- Ensure all digital marketing activities comply with brand guidelines and regulatory requirements.
Required Skills
- 3+ years of experience in digital marketing, with a focus on campaign execution and optimization.
- Proficiency with Google Ads, Google Analytics, and other major advertising platforms.
- Strong understanding of SEO principles and best practices.
- Demonstrable experience with email marketing platforms (e.g., Marketo, Mailchimp, HubSpot).
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
- Experience with Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Target, Adobe Experience Manager).
- Certification in Google Ads or Google Analytics.
- Experience in B2B digital marketing.
- Familiarity with marketing automation platforms.
- Prior experience working for a technology or software company.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) matching program.
- Generous paid time off and company holidays.
- Flexible work arrangements and mental wellness programs.
- Access to Adobe's full suite of creative tools and learning resources.
- Opportunities for professional development and career growth.
- Employee stock purchase program.
- Vibrant and inclusive company culture.
How to Apply
Ready to shape the future of digital experiences with Adobe? We invite qualified candidates to submit their application through our official careers portal. Please click on the application link below to apply directly. Ensure your resume and cover letter clearly highlight your relevant experience and passion for digital marketing. We look forward to reviewing your application!