About Company
Aston Carter is a distinguished global provider of talent solutions, dedicated to connecting top-tier professionals with challenging and rewarding career opportunities across diverse industries. With a strong focus on finance, accounting, technology, and operations, we partner with clients to identify, attract, and onboard the specialized talent critical for their success. Our commitment to excellence is reflected in our robust client relationships, our in-depth understanding of market dynamics, and our unwavering dedication to fostering career growth for our candidates. As a global firm, we pride ourselves on a culture of innovation, collaboration, and continuous improvement, driving significant impact for businesses worldwide. We believe in building careers and empowering our people to reach their full potential.
Job Description
Are you a dynamic, highly motivated, and results-driven digital marketing professional eager to make a significant impact on a global scale? Aston Carter is seeking an enthusiastic Digital Marketing Officer to join our vibrant team in Long Beach, California, specifically supporting our strategic “Global Talent Route” initiative. This pivotal role will be instrumental in enhancing our online presence, attracting a diverse pool of top-tier talent from around the world, and engaging with our expansive global client base through innovative digital strategies. You will be at the forefront of crafting compelling digital campaigns that span multiple channels, managing and growing our social media footprint, optimizing our SEO/SEM efforts for maximum visibility, and meticulously analyzing performance data to continually refine our approach and maximize return on investment. This is an incredible opportunity for someone deeply passionate about leveraging digital channels to connect exceptional professionals with unparalleled career opportunities worldwide, ultimately shaping the future of talent acquisition. You will collaborate closely with our talent acquisition specialists, client relations managers, and global marketing teams to ensure our messaging resonates powerfully and consistently across all digital touchpoints. This ensures we are not only attracting the best candidates but also strengthening our brand perception among clients. If you thrive in a fast-paced, high-performance environment, possess a keen eye for detail, and are eager to contribute your expertise to a company that impacts careers globally, we strongly encourage you to apply. This role offers the chance to significantly shape our digital narrative, contribute directly to our strategic growth objectives, and thrive within a supportive, collaborative culture dedicated to professional development and continuous learning. We are looking for an individual who can not only execute existing strategies but also bring fresh, innovative ideas and a proactive approach to solving complex marketing challenges in the competitive talent acquisition landscape.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels including social media, email marketing, PPC, and SEO.
- Manage and grow Aston Carter's social media presence for the "Global Talent Route" brand, including content creation, scheduling, community engagement, and performance analysis.
- Optimize website content, landing pages, and blog posts for SEO to improve organic search rankings, drive targeted traffic, and enhance user experience.
- Plan, execute, and monitor paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, continuously optimizing bids, keywords, and ad copy for maximum ROI.
- Create compelling and engaging content, including blog posts, articles, social media updates, website copy, and video scripts, tailored for different digital platforms and target audiences.
- Analyze digital marketing campaign performance using tools like Google Analytics, Google Search Console, and social media analytics, providing regular reports and actionable insights to stakeholders.
- Collaborate cross-functionally with internal teams (talent acquisition, sales, global marketing) to align digital strategies with overarching business objectives and campaign goals.
- Stay up-to-date with the latest digital marketing trends, tools, technologies, and best practices, continuously seeking innovative ways to reach and engage target audiences.
- Manage end-to-end email marketing campaigns, from list segmentation and content creation to deployment, A/B testing, and performance analysis.
- Support the development of digital assets, including images, videos, and infographics, ensuring brand consistency and enhancing campaign effectiveness.
Required Skills
- Proven experience (minimum 2.5 years) in digital marketing, encompassing SEO, SEM (PPC), social media marketing, content marketing, and email marketing.
- Proficiency with essential digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Sprout Social), and email marketing software (e.g., Mailchimp, HubSpot).
- Strong understanding of web analytics, lead generation, conversion rate optimization (CRO) principles, and user journey mapping.
- Excellent written and verbal communication skills with a keen eye for detail, strong copywriting abilities, and compelling storytelling.
- Demonstrated ability to work both independently and collaboratively in a fast-paced, dynamic, and target-driven environment.
- Strong organizational skills with the ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Familiarity with the staffing, recruitment, or HR technology industry.
- Basic graphic design skills (e.g., Adobe Creative Suite, Canva) for creating digital assets.
- Experience with international digital marketing campaigns or understanding of global market nuances and cultural considerations.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement savings plan with company match.
- Generous paid time off, holidays, and sick leave.
- Extensive opportunities for professional development, continuous learning, and career advancement.
- A vibrant, inclusive, and collaborative company culture with regular team-building events and social activities.
- Access to a global network of industry experts and extensive internal resources.
- Employee wellness programs and resources to support a healthy work-life balance.
- Modern, state-of-the-art office environment in a prime Long Beach location.
How to Apply
Ready to take your digital marketing career to the next level and contribute to a global leader in talent solutions? We invite you to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience and showcases your digital marketing achievements. We look forward to reviewing your application!