About Company
At The Very Group, we’re not just a retailer; we’re a digital powerhouse shaping the future of online shopping. As one of the UK’s largest integrated digital retailers and financial services providers, we connect millions of customers with thousands of products from leading brands, all through our innovative platforms like Very.co.uk and Littlewoods.com. We operate in a fast-paced, dynamic environment, driven by data, technology, and a passion for customer experience. With a commitment to innovation, diversity, and continuous learning, we empower our colleagues to make a real impact and grow their careers. Our culture thrives on collaboration, challenging the status quo, and celebrating success together. Join us in our mission to make good things easily accessible to more people.
Job Description
At The Very Group, we believe in using cutting-edge digital strategies to connect with our millions of customers across the UK. As one of the UK’s largest integrated digital retailers and financial services providers, we’re continually evolving how we engage, attract, and convert our audience. We’re seeking a highly motivated and results-oriented Digital Marketing Executive with a strong focus on SEO, PPC, and overall growth strategy to join our dynamic marketing team in Wavertree, Liverpool.
This is an exceptional opportunity for a talented individual who is passionate about driving online performance and thrives in a fast-paced, innovative e-commerce environment. You will play a crucial role in shaping and executing our digital acquisition strategies, working across various brands within The Very Group portfolio. Your expertise will directly contribute to increasing organic visibility, optimising paid advertising campaigns for maximum ROI, and identifying new avenues for customer growth. We’re looking for someone who isn’t just a doer, but a strategic thinker who can analyse market trends, consumer behaviour, and competitive landscapes to propose and implement effective digital solutions.
You’ll be instrumental in managing our search engine optimisation efforts, ensuring our websites are highly visible and rank prominently for key search terms. This includes technical SEO audits, on-page optimisation, link building strategies, and regular performance monitoring. Concurrently, you will be responsible for the end-to-end management of our pay-per-click campaigns across platforms like Google Ads and social media, from keyword research and ad copy creation to bid management and performance analysis. Beyond these core areas, your remit will extend to identifying and capitalising on new digital growth opportunities, working closely with our wider marketing, product, and tech teams to deliver integrated campaigns that drive traffic, engagement, and conversions.
The ideal candidate will be a proactive problem-solver with a proven track record in digital marketing, possessing a keen eye for detail and a data-driven approach. You should be comfortable interpreting complex analytics, translating insights into actionable strategies, and presenting your findings clearly to stakeholders. If you are eager to make a tangible impact, grow your skills within a leading digital retailer, and be part of a team that’s constantly pushing boundaries, we encourage you to apply. Join us at The Very Group and help us redefine the future of digital retail.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies, including technical SEO, on-page, off-page, and local SEO to improve organic search rankings and traffic.
- Plan, execute, and optimise PPC campaigns across various platforms (Google Ads, Meta Ads, etc.) to achieve target KPIs such as ROI, CPA, and Clicks.
- Conduct thorough keyword research, competitive analysis, and market trend analysis to identify growth opportunities.
- Monitor, analyse, and report on the performance of all digital marketing campaigns, using tools like Google Analytics 4 and other reporting suites.
- Manage campaign budgets effectively, ensuring optimal spend and performance.
- Collaborate with content, design, and development teams to ensure SEO best practices are integrated into website updates and new content initiatives.
- Perform A/B testing and experimentation to continuously improve campaign performance and user experience.
- Stay up-to-date with the latest digital marketing trends, search engine algorithm changes, and industry best practices.
- Identify and explore new digital marketing channels and growth hacks to expand our reach and acquisition efforts.
- Present insights, recommendations, and campaign results to internal stakeholders.
- Contribute to the overall digital marketing strategy and contribute to cross-functional projects.
Required Skills
- Proven experience in managing and optimising SEO strategies and campaigns.
- Demonstrable experience with Google Ads, Microsoft Advertising, and social media advertising platforms (e.g., Meta Ads Manager).
- Strong proficiency in Google Analytics (GA4) for data analysis and reporting.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficient in Microsoft Excel for data manipulation and reporting.
- Strong understanding of digital marketing principles, performance metrics, and ROI calculation.
- Exceptional communication and presentation skills, both written and verbal.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and/or Google Analytics certifications.
- Experience working in an e-commerce or retail environment.
- Knowledge of Conversion Rate Optimisation (CRO) principles and techniques.
- Familiarity with content management systems (CMS) and front-end web technologies (HTML, CSS).
Perks & Benefits
- Competitive salary and bonus scheme.
- Generous holiday allowance with the option to buy more.
- Comprehensive private medical insurance.
- Contributory pension scheme.
- Fantastic staff discount across The Very Group brands.
- Flexible working options (hybrid working available).
- On-site gym and wellness programs.
- Dedicated learning and development opportunities to fuel your career growth.
- Vibrant and inclusive company culture with regular social events.
- Cycle to Work scheme.
How to Apply
Ready to make your mark at a leading digital retailer? If you’re a driven Digital Marketing Executive with a passion for SEO, PPC, and growth, we want to hear from you! Please click on the application link below to submit your CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.